Marketing & Community Outreach Representative

FLORIDA DOCTORS GROUP CORP; Coral Gables (FL); On-site; USD 45,000 - 65,000; Full time

Job summary

FLORIDA DOCTORS GROUP CORP is seeking a motivated Marketing & Community Outreach Representative to promote a medical center, expand the patient base, and strengthen the organization’s presence in South Florida.

This field-based role requires a bilingual professional with strong communication and relationship-building skills to develop strategic partnerships, coordinate campaigns, and organize community events.

Qualifications

• Bilingual in English and Spanish required.
• Experience in healthcare marketing and outreach preferred.
• Strong networking, presentation, and relationship-building skills.
• Willingness to travel across assigned communities.

Responsibilities

• Promote healthcare services within the local community.
• Develop relationships with local businesses, senior centers, and referral partners.
• Identify opportunities to grow patient base and visibility.
• Plan and participate in health fairs and community events.
• Coordinate marketing campaigns and promotional activities.
• Ensure compliant outreach aligned with HIPAA and policies.

Skills

Bilingual English Spanish

Healthcare marketing

Community outreach

Relationship building

Event planning

Tools

Microsoft Office

Email

Social media

Reporting tools

Job description

Position Summary

We are seeking a motivated, outgoing, and results-driven Marketing & Community Outreach Representative to promote a medical center, strengthen our presence in the community, increase brand awareness, and support the growth of our patient base.

The ideal candidate is a bilingual professional with excellent communication, networking, and relationship-building skills who enjoys being actively involved in the community. This individual will be responsible for developing strategic partnerships, coordinating marketing initiatives, organizing community events, engaging prospective patients, and identifying opportunities to expand the medical center's business.

This is a hands-on, field-based position requiring someone who is proactive, personable, creative, and passionate about connecting individuals with quality healthcare services.

Key Responsibilities

1. Community Outreach & Business Development

• Actively promote the medical center's healthcare services throughout the local community.
• Develop and maintain relationships with local businesses, community organizations, senior centers, residential communities, pharmacies, and other potential referral partners.
• Identify new business opportunities and develop strategies to increase the medical center's visibility and patient base.
• Conduct regular community visits, networking activities, and outreach initiatives.
• Establish partnerships that create opportunities for community engagement and practice growth.
• Represent the medical center professionally at community meetings, networking events, and business functions.

2. Patient Engagement & Membership Growth

• Develop and execute outreach strategies to attract new patients and support growth of the medical center's active patient base.
• Educate prospective patients about the medical center's services, providers, specialties, and available resources.
• Build relationships with existing patients to encourage engagement, satisfaction, and retention.
• Coordinate with the medical center's administrative and clinical teams to support prospective patient inquiries and appointment scheduling.
• Identify opportunities to improve patient engagement and the overall patient experience.
• Track outreach activities, patient inquiries, and new patient growth generated through marketing initiatives.

3. Marketing, Branding & Promotions

• Increase brand recognition and establish the medical center as a trusted healthcare provider within the community.
• Assist in developing and implementing local marketing campaigns, promotional materials, and community awareness initiatives.
• Promote the medical center through social media, digital marketing, printed materials, and in-person outreach.
• Collaborate with management to identify target audiences and marketing opportunities.
• Maintain consistent branding and messaging across all outreach and promotional activities.
• Monitor local market trends, competitors, and community healthcare needs.

4. Event Planning & Coordination

• Plan, organize, and participate in health fairs, community events, educational workshops, wellness initiatives, and promotional activities.
• Coordinate event logistics, including venues, promotional materials, vendors, community partners, and attendance.
• Develop relationships with organizations to secure participation in local events and health-related initiatives.
• Represent the medical center at events while engaging attendees and providing information about available services.
• Evaluate event performance, track prospective patient interest, and conduct appropriate follow-up activities.

5. Strategic Partnerships & Relationship Management

• Establish and maintain professional relationships with insurance agents, brokers, community leaders, local businesses, and healthcare organizations.
• Develop mutually beneficial partnerships that strengthen the medical center's community presence.
• Maintain regular communication with established partners to identify opportunities for collaboration.
• Coordinate educational presentations, office visits, and networking opportunities.
• Serve as a point of contact for community partners and marketing-related inquiries.
• Ensure all outreach and referral relationships comply with applicable healthcare regulations and company policies.

6. Reporting & Performance

• Maintain accurate records of daily outreach activities, partner contacts, events, and marketing initiatives.
• Prepare weekly reports summarizing activities, leads, patient engagement, and business development opportunities.
• Track key performance indicators, including new patient inquiries, appointment conversions, event participation, and partnership development.
• Meet established marketing, outreach, and patient growth objectives.
• Participate in regular meetings with management to review performance and develop new growth strategies.

Qualifications & Requirements

• Bilingual in English and Spanish (required).
• Previous experience in healthcare marketing, community outreach, business development, sales, or patient engagement preferred.
• Knowledge of medical centers, primary care services, Medicare Advantage, and the South Florida healthcare market is a plus.
• Excellent interpersonal, communication, presentation, and relationship-building skills.
• Outgoing, energetic, self-motivated, and comfortable approaching individuals and businesses.
• Strong organizational and time-management skills.
• Ability to work independently in the field while collaborating with internal teams.
• Experience coordinating community events and promotional campaigns.
• Proficiency with Microsoft Office, email, social media, and basic reporting tools.
• Valid driver's license, reliable transportation, and willingness to travel throughout assigned communities.
• Flexibility to attend occasional evening or weekend community events.

Ideal Candidate

• Has a strong personality and enjoys meeting new people.
• Is confident in building relationships and opening doors to new business opportunities.
• Understands the importance of patient satisfaction, community trust, and brand recognition.
• Is creative and consistently brings new marketing ideas to the table.
• Is goal-oriented and takes initiative without requiring constant supervision.
• Is comfortable working both inside the medical center and out in the community.
• Has a genuine interest in healthcare and helping individuals connect with appropriate medical services.

Key Performance Indicators (KPIs)

Performance may be evaluated based on:

1. Patient Growth: Increase in new patient inquiries, appointments, and established patients attributable to marketing efforts.
2. Community Partnerships: Number of new and active business and community relationships developed.
3. Event Participation: Number and effectiveness of community events organized or attended.
4. Brand Awareness: Increased visibility and engagement within target communities.
5. Patient Engagement: Effectiveness of patient education, outreach, and retention initiatives.
6. Marketing Activity: Consistency and productivity of daily field visits, outreach efforts, and promotional campaigns.
7. Business Development: Achievement of established growth objectives and identification of new opportunities.

Compliance & Professional Standards

All marketing and outreach activities must comply with applicable HIPAA requirements, Medicare and Medicaid marketing regulations, anti-kickback laws, patient privacy standards, and organizational policies. The representative must not make misleading statements about insurance benefits, guarantee coverage, or offer prohibited incentives for patient referrals or enrollment.

Position Objective

The primary objective of this role is to grow the medical center's business by increasing patient engagement, expanding its patient base, strengthening community partnerships, and positioning the clinic as a recognized and trusted healthcare provider in the communities it serves.