Marketing & Communications Strategist II

4p-Consulting-Inc.; Atlanta (GA); On-site; USD 65,000 - 95,000; Full time

Job summary

Southern Company Gas is seeking an experienced Marketing Specialist II / Communications Specialist in Atlanta to develop and execute integrated marketing and communications strategies that support employee engagement, brand awareness, and business goals.

The role encompasses strategic communications, internal and external marketing, campaign development, stakeholder engagement, executive communications, digital content, and event promotion.

Qualifications

• Bachelor’s degree in Communications, Marketing, Public Relations, Journalism, Business Administration, English, Digital Media, or related field.
• 5–10 years of experience in marketing, communications, public relations, employee communications, or related work.
• Experience with marketing campaign development and execution, corporate and internal communications, executive communications, content development and storytelling, employee engagement, digital communications, event promotion, and stakeholder engagement.
• Exceptional written, verbal, editing, proofreading, and presentation skills.
• Ability to communicate complex business and technical information clearly.
• Strong project management, organization, and prioritization skills.
• Experience analyzing campaign and communication metrics.
• Proficiency with Microsoft 365, including Outlook, Teams, Word, Excel, PowerPoint, and SharePoint.

Responsibilities

• Develop and execute communication and marketing plans aligned with business objectives.
• Serve as a communications advisor to business leaders, project teams, and stakeholders.
• Develop key messages, presentations, executive communications, and organizational announcements.
• Plan and execute marketing campaigns across email, web, social media, events, and digital platforms.
• Create audience segmentation, messaging strategies, communication tactics, and campaign metrics.
• Develop internal communications and employee engagement programs.
• Support change initiatives, recognition programs, strategic programs, and organizational priorities.
• Create marketing collateral, newsletters, web content, presentations, and promotional materials.
• Develop event communications for conferences, workshops, leadership meetings, and organizational events.
• Manage website, intranet, SharePoint, email, and social media content.
• Track campaign and communication performance and recommend improvements.
• Develop dashboards, scorecards, surveys, and engagement reports.
• Coordinate with business leaders, project teams, vendors, and other stakeholders.
• Ensure consistent brand standards, editorial quality, and messaging across communications.

Skills

Campaign development

Corporate communications

Internal communications

Executive communications

Content development

Employee engagement

Digital communications

Event promotion

Stakeholder engagement

Education

Bachelor's degree in Communications, Marketing, Public Relations, Journalism, Business Administration, English, Digital Media, or related field

Tools

Power BI

SharePoint

Microsoft Forms

CMS platforms

Digital marketing tools

Job description

Southern Company Gas is seeking an experienced Marketing Specialist II / Communications Specialist in Atlanta to develop and execute integrated marketing and communications strategies that support employee engagement, brand awareness, and business goals.

The role encompasses strategic communications, internal and external marketing, campaign development, stakeholder engagement, executive communications, digital content, and event promotion.