Marketing Communications Specialist, Consultant

Blue Shield of CA; Redding (CA); Hybride; USD 120 000 - 160 000; Plein temps

Résumé du poste

Blue Shield of California is seeking a Marketing Communications Specialist, Consultant to design and execute member-focused communications that drive healthier behaviors and active health management. The role partners with the Senior Manager and leverages analytics to optimize campaigns.

You will work in a hybrid environment, with in-office days balancing collaboration and focused work, and be involved in shaping communications in a regulated health-insurance context.

Qualifications

• Bachelor's degree or HS Diploma/GED with 4 years of additional relevant experience
• 7+ years of experience in marketing communications strategy and implementation
• Experience in health insurance or regulated industry preferred
• Knowledge of health insurance marketing, healthcare education, and behavior change concepts preferred
• Ability to independently develop, implement, and evaluate marketing plans and processes
• Strong written and verbal communication, interpersonal, negotiation and stakeholder management skills
• Strong cross-functional project and organizational leadership, with ability to influence stakeholders
• Self-directed and results-oriented with strong problem-solving and multi-priority management
• Proficiency with Excel, PowerPoint and Word; familiarity with Adobe Workfront, CJA, Jira, Smartsheet, Lucid preferred

Responsabilités

• Develop and implement member communications strategies and tactical plans
• Encourage members to change health behaviors and take actions to improve their health
• Collaborate with cross-functional teams to execute campaigns and initiatives
• Monitor and evaluate marketing plans for continuous improvement

Connaissances

Marketing communications strategy

Cross-functional leadership

Written communication

Verbal communication

Stakeholder management

Problem solving

Analytical skills

Multitasking

Formation

Bachelor's degree or HS Diploma + 4 years experience in lieu of degree

Outils

Excel

PowerPoint

Word

Adobe Workfront

Jira

Smartsheet

Lucid

Description du poste

Your Role

The Member Marketing team is focused on educating members about their benefits, encouraging utilization and reminding them to actively participate in their health journey. The Marketing Communications Specialist, Consultant will report to the Senior Manager, Member Health Marketing Communications. In this role you will develop and implement member communications strategies and tactical plans that encourage members to change health behaviors and take actions to improve their health.

Our leadership model is about developing great leaders at all levels and creating opportunities for our people to grow - personally, professionally, and financially. We are looking for leaders that are energized by creative and critical thinking, building and sustaining high-performing teams, getting results the right way, and fostering continuous learning.

Your Knowledge and Experience

• Requires a bachelor's degree or High School Diploma/GED and 4 years of additional relevant experience in lieu of a degree
• Requires at least 7 years of prior relevant experience in marketing communications strategy and implementation
• Experience in health insurance or another highly regulated industry, including health literacy experience, strongly preferred
• Knowledge of health insurance marketing, healthcare education, and/or behavior change principes and practices preferred
• Demonstrated ability to independently develop, implement, and evaluate marketing plans and processes, including identifying opportunities for improvement
• Strong written and verbal communication, interpersonal, negotiation, and stakeholder management skills
• Strong cross-functional project and organization leadership skills, with the ability to influence and align stakeholders and decisionmakers
• Self-directed and results-oriented, with strong problem-solving skills and the ability to manage multiple priorities in a fast-paced environment
• Strong analytical and quantitative skills, including proficiency with advanced features of Excel, PowerPoint, and Word
• Experience with Adobe Workfront, Customer Journey Analytics (CJA), Jira, Smartsheet, and/or Lucid is a plus

Hybrid

This role requires employees to be in-office based on our hybrid workplace model, balancing purposeful in-person collaboration with flexibility. For most teams, this means coming into the office two days each week.

Employees living more than 50 miles from an office location will work with their manager to determine in-office time based on business need.

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