Marketing Communications Specialist, Consultant

Blue Shield of CA; Rancho Cordova (CA); Hybrid; USD 90,000 - 130,000; Full time

Job summary

Blue Shield of CA in California is seeking a Marketing Communications Specialist, Consultant to drive member communications strategies. You will lead tactical plans to encourage health behavior changes and measure impact.

The role reports to the Senior Manager, Member Health Marketing Communications and requires hybrid in-office presence. Ideal candidate brings 7+ years in marketing communications, with health insurance exposure and strong skills in Excel, PowerPoint, and Word.

Qualifications

• Requires a bachelor’s degree or high school diploma with additional relevant experience.
• Minimum 7 years of marketing communications strategy and implementation experience.
• Experience in health insurance or regulated industries, with health literacy focus preferred.
• Strong knowledge of health insurance marketing, healthcare education and behavior change.
• Proven ability to develop, implement and evaluate marketing plans and processes.
• Excellent written and verbal communication, interpersonal, negotiation and stakeholder management.
• Strong cross-functional project and organizational leadership requiring influence.
• Self-directed, results-oriented with multi-priority management in fast pace environments.
• Analytical and quantitative skills; proficient in Excel, PowerPoint and Word.
• Experience with Adobe Workfront, CJA, Jira, Smartsheet or Lucid desirable.

Responsibilities

• Develop and implement member communications strategies and tactical plans.
• Educate members about benefits and encourage health behavior changes.
• Collaborate with stakeholders to align on programs and initiatives.
• Evaluate plans and identify opportunities for improvement.

Skills

Marketing strategy

Marketing communications

Health insurance marketing

Healthcare education

Behavior change

Written communication

Verbal communication

Stakeholder management

Negotiation

Cross-functional leadership

Problem-solving

Time management

Excel

PowerPoint

Word

Education

Bachelor's degree or equivalent

Tools

Adobe Workfront

Customer Journey Analytics (CJA)

Jira

Smartsheet

Lucid

Job description

Your Role

The Member Marketing team is focused on educating members about their benefits, encouraging utilization and reminding them to actively participate in their health journey. The Marketing Communications Specialist, Consultant will report to the Senior Manager, Member Health Marketing Communications. In this role you will develop and implement member communications strategies and tactical plans that encourage members to change health behaviors and take actions to improve their health.

Our leadership model is about developing great leaders at all levels and creating opportunities for our people to grow - personally, professionally, and financially. We are looking for leaders that are energized by creative and critical thinking, building and sustaining high-performing teams, getting results the right way, and fostering continuous learning.

Your Knowledge and Experience

• Requires a bachelor's degree or High School Diploma/GED and 4 years of additional relevant experience in lieu of a degree
• Requires at least 7 years of prior relevant experience in marketing communications strategy and implementation
• Experience in health insurance or another highly regulated industry, including health literacy experience, strongly preferred
• Knowledge of health insurance marketing, healthcare education, and/or behavior change principes and practices preferred
• Demonstrated ability to independently develop, implement, and evaluate marketing plans and processes, including identifying opportunities for improvement
• Strong written and verbal communication, interpersonal, negotiation, and stakeholder management skills
• Strong cross-functional project and organization leadership skills, with the ability to influence and align stakeholders and decisionmakers
• Self-directed and results-oriented, with strong problem-solving skills and the ability to manage multiple priorities in a fast-paced environment
• Strong analytical and quantitative skills, including proficiency with advanced features of Excel, PowerPoint, and Word
• Experience with Adobe Workfront, Customer Journey Analytics (CJA), Jira, Smartsheet, and/or Lucid is a plus

Hybrid

This role requires employees to be in-office based on our hybrid workplace model, balancing purposeful in-person collaboration with flexibility. For most teams, this means coming into the office two days each week.

Employees living more than 50 miles from an office location will work with their manager to determine in-office time based on business need.

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