Marketing Communications Specialist, Consultant

Blue Shield of CA; Long Beach (CA); Hybrid; USD 110,000 - 140,000; Full time

Job summary

Blue Shield of California is seeking a Marketing Communications Specialist, Consultant to develop and implement member communications strategies that encourage members to engage with their benefits and health journey.

You will report to the Senior Manager, Member Health Marketing Communications and work with cross-functional teams in a hybrid office setting, typically two days in the office each week.

Qualifications

• Requires a bachelor’s degree or equivalent and 4 years of relevant experience in lieu of a degree.
• 7+ years of prior experience in marketing communications strategy and implementation.
• Experience in health insurance or highly regulated industry preferred.
• Knowledge of health insurance marketing and behavior change practices preferred.
• Ability to independently develop, implement, and evaluate marketing plans.
• Strong written and verbal communication, stakeholder management, and leadership skills.
• Proficient in Excel, PowerPoint, Word; familiarity with marketing tech tools.

Responsibilities

• Develop and implement member communications strategies and tactical plans.
• Educate members about benefits and encourage utilization and health journey participation.
• Collaborate with cross-functional teams and leadership to align strategies.

Education

Bachelor's degree or equivalent

Tools

Excel

PowerPoint

Word

Adobe Workfront

CJA (Customer Journey Analytics)

Jira

Smartsheet

Lucid

Job description

Your Role

The Member Marketing team is focused on educating members about their benefits, encouraging utilization and reminding them to actively participate in their health journey. The Marketing Communications Specialist, Consultant will report to the Senior Manager, Member Health Marketing Communications. In this role you will develop and implement member communications strategies and tactical plans that encourage members to change health behaviors and take actions to improve their health.

Our leadership model is about developing great leaders at all levels and creating opportunities for our people to grow - personally, professionally, and financially. We are looking for leaders that are energized by creative and critical thinking, building and sustaining high-performing teams, getting results the right way, and fostering continuous learning.

Your Knowledge and Experience

• Requires a bachelor's degree or High School Diploma/GED and 4 years of additional relevant experience in lieu of a degree
• Requires at least 7 years of prior relevant experience in marketing communications strategy and implementation
• Experience in health insurance or another highly regulated industry, including health literacy experience, strongly preferred
• Knowledge of health insurance marketing, healthcare education, and/or behavior change principes and practices preferred
• Demonstrated ability to independently develop, implement, and evaluate marketing plans and processes, including identifying opportunities for improvement
• Strong written and verbal communication, interpersonal, negotiation, and stakeholder management skills
• Strong cross-functional project and organization leadership skills, with the ability to influence and align stakeholders and decisionmakers
• Self-directed and results-oriented, with strong problem-solving skills and the ability to manage multiple priorities in a fast-paced environment
• Strong analytical and quantitative skills, including proficiency with advanced features of Excel, PowerPoint, and Word
• Experience with Adobe Workfront, Customer Journey Analytics (CJA), Jira, Smartsheet, and/or Lucid is a plus

Hybrid

This role requires employees to be in-office based on our hybrid workplace model, balancing purposeful in-person collaboration with flexibility. For most teams, this means coming into the office two days each week.

Employees living more than 50 miles from an office location will work with their manager to determine in-office time based on business need.

#LI-AD3