Marketing & Communications Specialist

Rochester Institute of Technology; United States; Hybrid; USD 55,000 - 65,000; Full time

Job summary

Rochester Institute of Technology is seeking a Marketing & Communications Specialist within University Advancement’s Alumni & Constituent Engagement. The role drives multi-channel marketing and communications to engage alumni, donors, students, and faculty, supporting fundraising goals and university programs.

The position emphasizes collaboration with schools/colleges and Central Marketing, with experience in HTML/CSS, CMS, and CRM tools.

Qualifications

• Bachelor's degree in related field.
• 3 years of relevant experience.
• Equivalent combination of experience and education may be considered.

Responsibilities

• Create marketing materials and communications across media and channels.
• Maintain consistent messaging across channels with leadership.
• Produce materials to support events, programs, and initiatives.

Skills

Customer journey

Content strategy

CRM & Email Marketing

Adobe Creative Suite

Social media tools

Customer service

HTML/CSS CMS

Higher education fundraising

Education

Bachelor's degree in related field

Tools

EMMA Corporate

Salesforce

Brandwatch

Meta Business Suite

Adobe Photoshop

Premiere Pro

Job description

Position Highlights

Join the Alumni and Constituent Engagement team as the Marketing & Communications Specialist. This is a key role responsible for supporting the development and execution of strategic, multi-channel marketing and communication campaigns aimed at driving fundraising, alumni, and constituent engagement across the university in support of our goals and objectives.

Key Responsibilities

• Speak to Advancement’s major audiences, alumni and donors, while additionally engaging with RIT audiences across campus (students, faculty, researchers, etc.) Present and educate University Advancement and RIT Constituents on available assets and content, ensuring proper use amongst colleagues.
• Provide ongoing support for major programs and initiatives of the division and the university, including but not limited to Brick City Homecoming events, donor/alumni events, Imagine RIT Festival, presidential and retiree events, giving and gratitude days, and convocation/commencement, among others.
• Collaborate with additional RIT divisions, such as schools/colleges and Central Marketing and Communications, to align standards and content strategies.
• When applicable, manage and delegate tasks to student workers.

Preferred Skills

• Understanding of the customer journey and audience engagement/conversion tactics.
• Working knowledge of content strategy development.
• Experience with CRMs and Email Marketing Platforms (EMMA Corporate, Salesforce)
• Proficiency with Adobe Products for graphics and video development (Express, Photoshop, Premiere Pro)
• Experience with social media platforms and tools (Brandwatch, Meta Business Suite).
• Must possess a strong customer service orientation.
• Demonstrated experience with HTML/CSS and content management systems (CMS).
• Experience or interest in higher education and fundraising

University Advancement | Alumni & Constituent Engagement

University Advancement fosters meaningful connections between RIT and its alumni, donors, parents, friends, and community partners. Within University Advancement, the Alumni & Constituent Engagement team develops programs, events, communications, and volunteer opportunities that strengthen lifelong relationships with the university and inspire engagement with the RIT community. Through collaboration, service, and relationship-building, the team supports RIT's mission and helps create lasting impact for students, alumni, and the university.

Essential Duties & Responsibilities

• Creates unique, effective visual and written marketing materials and communications to engage audiences across all forms of media and channels/platforms
• Maintains consistent messaging across all channels in collaboration with digital marketing and communications leadership
• Develops and produces the required materials to assist in reaching the division’s goals and objectives for events, programs, and initiatives
• Ensures the university’s brand standards are consistently upheld and that content invokes the required branding elements and key messaging in all materials
• Manages processes from the onset of marketing and communications engagement requests, through approvals and production/publication, while ensuring all requirements have been successfully met
• Communicates with internal and external vendors to ensure the highest quality, cost-effective end results and a mutually beneficial professional relationship with the university
• Other duties as assigned

Knowledge, Skills, & Abilities

• Knowledge of a variety of communication formats including general marketing, advertising, copywriting, branding, campaigns, and other formats designed to change/influence perception and engage public audiences
• Skill in writing, proofreading, and editing clear, concise, persuasive, and grammatically correct communications
• Skill in multi-tasking, project management, prioritization, and organization
• Ability to collect, synthesize, and process information quickly and accurately with attention to detail
• Ability to think both creatively and strategically

Minimum Education & Experience

• Bachelor's degree in related field
• 3 years of relevant experience
• Equivalent combination of experience and education may be considered

Job Level Overview

Specialized Contributor Level 2 - A fully functional role requiring established knowledge of the profession or field of work. Responsible for completing substantive assignments and projects. Problems are varied and non-routine, and resolution requires exercising judgment, analysis, advisement, creativity, and understanding broader sets of issues. May provide assistance to entry level staff.

FLSA Category

Exempt

Work Location

Hybrid

Compensation

$54,500 to $65,000

Additional Details

In compliance with NYS's Pay Transparency Act, the salary range for this position is listed above. Rochester Institute of Technology considers factors such as (but not limited to) scope and responsibilities of the position, candidate's work experience, education/training, key skills, internal peer equity, as well as, market and organizational considerations when extending an offer. The hiring process for this position may require a criminal background check and/or motor vehicle records check. Any verbal or written offer made is contingent on satisfactory results, as determined by Human Resources.

RIT provides equal opportunity to all qualified individuals and does not discriminate on the basis of race, color, creed, age, marital status, sex, gender, religion, sexual orientation, gender identity, gender expression, national origin, veteran status or disability in its hiring, admissions, educational programs and activities. RIT provides reasonable accommodations to applicants with disabilities under the Rehabilitation Act, the Americans with Disabilities Act, the New York Human Rights Law, or similar applicable law. If you need reasonable accommodation for any part of the application and hiring process, please contact the Human Resources office at 585-475-2424 or email your request to [e-mail]. Determinations on requests for reasonable accommodation will be made on a case-by-case basis.

Founded in 1829, Rochester Institute of Technology has a long-standing history of innovation that blends the arts, technology, and experiential learning. In addition to its main campus in Rochester, New York, RIT maintains a strong international presence with over 100 active global partnerships and international campuses in Croatia, Dubai, and Kosovo. As of Fall 2024, total student enrollment across all campuses exceeded 21,000. Nationally recognized for its co-op and internship programs, RIT is supported by more than 4,000 dedicated faculty and staff members committed to student success. Its 1,300-acre suburban campus features cutting-edge facilities that reflect RIT’s strengths in applied research, design, and workforce development.