Marketing & Communications Specialist

Bridgeway Benefit Technologies; Maple Shade Township (NJ); Remote; USD 75,000 - 100,000; Full time

Job summary

Bridgeway Benefit Technologies is seeking a Marketing & Communications Specialist to enhance brand awareness and customer engagement. The ideal candidate will develop and execute marketing strategies, create compelling content, and support CRM processes. This remote position emphasizes collaboration with teams to align marketing efforts with business goals, requiring 3+ years of relevant experience and a Bachelor’s degree.

Benefits

Medical insurance

Vision insurance

401(k)

Qualifications

• 3+ years of experience in Marketing Communications or a related field.
• Strong understanding of digital and traditional marketing.
• Graphic design/page layout experience preferred.

Responsibilities

• Develop and track multi-channel marketing campaigns.
• Write and edit content for various platforms.
• Conduct market research and competitive analysis.

Skills

Customer engagement strategies

Analytical skills

Problem-solving

SEO knowledge

PPC knowledge

Content creation

Education

Bachelor's degree in Communications, Journalism, English, or Marketing

Tools

HubSpot

Job description

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Join to apply for the Marketing & Communications Specialist role at Bridgeway Benefit Technologies

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Bridgeway is seeking an intuitive, tech-savvy, self-motivated, and experienced Marketing & Communications Specialist. As a Marketing & Communications Specialist, you will play a key role in developing, executing, and optimizing marketing strategies that drive brand awareness, customer engagement, and business growth. Successful candidates will have experience collaborating with cross-functional teams to deliver compelling content, campaigns, and market insights as well as cultivating corporate messaging that aligns with business objectives and resonates with target audiences.

This is a remote position, with a preference for candidates in the Philadelphia metro-area.

Responsibilities:

• Develop, implement, and track marketing campaigns across multiple channels.
• Write, edit, and proofread content for brochures, blogs, case studies, email campaigns, newsletters, websites, and presentations.
• Manage and optimize content for digital, print, and social media platforms.
• Support CRM data integrity and marketing automation processes to ensure accurate, targeted customer communications.
• Conduct market research and competitive analysis to identify opportunities.
• Collaborate with product and sales teams to align marketing efforts with business goals.
• Measure and report performance of marketing campaigns, leveraging data analytics.
• Promote brand consistency across all marketing channels and materials.
• Assist in event planning, sponsorships, and promotional initiatives, including customer conferences.
• Manage relationships with external vendors, agencies, and partners.
• Develop and design compelling marketing and thought leadership presentations.

Qualifications:

• 3+ years of experience in Marketing Communications, or a related field
• 2+ years in digital and traditional marketing, content creation, and campaign execution
• Bachelor's degree, preferably in Communications, Journalism, English, Marketing, or a related degree
• Strong understanding of customer engagement strategies
• Ability to create and analyze marketing reports with insights
• Knowledge of SEO, PPC, and email marketing best practices
• Familiarity with digital marketing tools (HubSpot platform preferred)
• Intermediate proficiency with organization, planning, presentation, analysis, problem-solving, and time management
• Strong knowledge of PowerPoint presentation design
• Graphic design/page layout experience preferred

Bridgeway is an Equal Opportunity Employer.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Software Development and Insurance and Employee Benefit Funds

Referrals increase your chances of interviewing at Bridgeway Benefit Technologies by 2x

Inferred from the description for this job

Medical insurance

Vision insurance

401(k)

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