Marketing Communications Specialist

Keller Logistics Group; Defiance (OH); On-site; USD 60,000 - 85,000; Full time

Benefits offered by this job

On-site presence after onboarding

Exposure to AI-powered marketing tools

Job summary

Keller Logistics Group is seeking a Marketing Communications Specialist in Defiance, OH to drive pipeline with modern go-to-market technology, intent data, and CRM automation. This hands-on role sits at the intersection of marketing operations and sales, focusing on identifying in-market accounts and prioritizing them through HubSpot Marketing Hub and intent data.

Responsibilities include building target account lists, maintaining lead routing and scoring, and collaborating with sales on

Qualifications

• B2B marketing experience required.
• Able to build and maintain lead routing and scoring.
• Familiar with ICP, firmographic, and industry data.

Responsibilities

• Identify in-market accounts using intent data.
• Build target account lists using ICP and firmographics.
• Create and maintain HubSpot workflows for lead scoring and routing.
• Coordinate handoffs to sales sequences with SLAs.
• Maintain CRM data hygiene, enrichment, and accuracy.
• Collaborate with sales to define qualified, routable leads.
• Track and report sourced leads and pipeline influence.
• Use AI tools to prioritize accounts at scale.
• Ensure compliance with CAN-SPAM and CCPA.

Skills

CRM optimization

Lead qualification

Tools

HubSpot Marketing Hub

LinkedIn Sales Navigator

AI tools (Breeze)

Job description

This position is a Marketing Communications Specialist responsible for producing marketing communication pieces that help build the pipeline using modern go-to-market technology, intent and signal data, CRM automation, and creative research. The role helps to identify in-market and high-fit accounts, qualifies and prioritizes them through HubSpot Marketing Hub and Intent data. This is a hands-on execution role at the intersection of marketing operations and sales.

Duties and Responsibilities

Intent & Signal Sourcing

• Use intent data platforms within HubSpot Marketing Hub to identify in-market activity and buying-stage signals.
• Use behavioral and programmatic intent platforms to detect potential buying activity early, before it becomes an active opportunity, for a timing advantage.
• Monitor buying signals and trigger events that indicate a new opportunity.
• Continuously identify and test new signal sources.

Account Research & Discovery

• Build target account lists using ICP, firmographic, and industry criteria across the company's business units.
• Use creative research and public data sources to uncover high-potential accounts.
• Use professional prospecting tools (such as LinkedIn Sales Navigator) to identify and track decision-makers.

CRM Workflows & Lead Routing

• Build and maintain HubSpot workflows that capture, enrich, score, and route leads.
• Set up salesperson notifications and assignment rules so the right rep is alerted to the right account at the right time, with clear SLAs.
• Maintain lead scoring models tied to fit and intent.
• Coordinate handoff of sourced leads into sales sequences and cadences.
• Use modern enrichment and data-orchestration tools to combine sources, clean records, and automate research at scale.
• Maintain CRM data hygiene: deduplication, enrichment, and accuracy.
• Collaborate with sales to define qualified, routable leads and maintain a feedback loop on lead quality.
• Track and report on sourced leads, conversion to pipeline, and sourced or influenced revenue.
• Keep ICP and target account lists current as feedback and data evolve.

AI & Tooling

• Use AI tools (Breeze, MS CoPilot) to research, qualify, summarize, and prioritize accounts and signals at scale.
• Build repeatable, automated prospect-sourcing workflows.

Soft Skills

• Resourceful and curious; finds opportunity where others are not looking.
• Hands-on executor who turns signals into routed, actionable pipeline.
• Comfortable working across many tools and data sources.
• Highly organized and systematic.
• Self-directed and willing to learn freight and logistics nuances.
• Eager to learn and apply a structured go-to-market framework as the foundation for the role.

Shared Expectations

• B2B experience required.
• Collaborative approach with 40% on-site presence after initial 6-week on-boarding.
• High agency and ownership of outcomes.
• Strong understanding of CRM-driven lead capture, scoring, routing, and reporting (HubSpot experience).
• Maintains outreach and data-handling compliance (CAN-SPAM, CCPA, do-not-contact).
• AI-literate with disciplined QA processes.