Marketing Coordinator

United Way of Greenville County; Greenville (SC); Hybrid; USD 45,000 - 65,000; Full time

Job summary

United Way of Greenville County is seeking a dynamic Marketing Coordinator to help tell the story of impact through integrated marketing campaigns across digital, print, social, video, email, and direct mail.

You will develop creative ideas, manage content calendars, and collaborate with internal teams to translate stories into engaging content for diverse audiences while supporting partnerships and fundraising initiatives.

Qualifications

• Bachelor’s degree in Marketing, Communications, Public Relations, or related field.
• 3+ years of professional marketing or communications experience.
• Strong writing, editing, and storytelling with attention to tone and visuals.
• Experience with Canva, Adobe Creative Suite, and social media tools.
• Experience with CRM/email tools and analytics platforms.

Responsibilities

• Support development and execution of integrated marketing campaigns across digital, print, social, video, email, and direct mail.
• Develop and grow campaigns from concept to rollout with creative ideas.
• Manage content calendars, timelines, and deliverables for seamless execution.
• Create and edit content highlighting impact and donor stories for multiple channels.
• Collaborate with teams to translate stories into engaging content for diverse audiences.

Skills

Strong writing

Storytelling

Content creation

Project management

Collaboration

Education

Bachelor’s degree in Marketing/Communications

Tools

Canva

Adobe Creative Suite

Mailchimp

Google Analytics

Meta Business Suite

Job description

Job Title: Marketing Coordinator Department: Marketing & Communications
Reports To: VP of Marketing & Communications
Employment Type: Full-Time

About United Way of Greenville County: Our Mission and Vision

For over 100 years, United Way of Greenville County has united the community to help people live better, safer, and more successful lives. Today, our mission is to mobilize people and resources to improve lives, strengthen our community, and advance equity for the benefit of all.

We do this by focusing on four critical areas that create lasting impact for individuals and families in Greenville County:

Our vision is a Greenville County where everyone has access to the tools and opportunities they need to achieve their full potential.

Our STAR Values

• Support: Collaborate with our team and partners to advance shared goals.
• Trust: Build transparent and respectful relationships that deliver on promises.
• Act: Show up each day with purpose, innovation, and adaptability.
• Reflect: Hold ourselves accountable to the community we serve and the future we aim to shape.

Where We Serve

United Way of Greenville County serves individuals and families throughout Greenville, Greer, Mauldin, Simpsonville, Fountain Inn, and Travelers Rest, as well as surrounding communities like Berea, Judson, Gantt, Sans Souci, and Taylors.

Position Summary

United Way of Greenville County is seeking a dynamic, creative, and strategic Marketing Coordinator to join our team and help tell the story of impact in our community. This role is ideal for a forward-thinking marketer who loves turning ideas into action, someone who thrives on collaboration, organization, and bold creativity.

Key Responsibilities

• Support the development and execution of integrated marketing and communications campaigns across digital, print, social media, video, email, and direct mail.
• Bring creative ideas to the table and help grow them into full campaigns: from brainstorm to rollout.
• Manage content calendars, timelines, and deliverables to ensure seamless execution.

Storytelling & Content Creation

• Develop, edit, and proof content that highlights community impact and donor stories through social media, newsletters, blogs, press releases, and presentations.
• Partner with internal teams to uncover compelling stories and translate them into engaging content that resonates with diverse audiences.

Social Media & Digital Engagement

• Manage social media presence and community engagement across platforms.
• Identify and apply emerging trends and opportunities to strengthen brand awareness and grow engagement.
• Support the development of short-form video, photography, and other multimedia storytelling content.

Brand & Event Marketing

• Ensure consistent, on-brand messaging and visuals across all materials and platforms.
• Coordinate event and campaign marketing for fundraising initiatives, community gatherings, and volunteer activations.
• Support partner and sponsorship marketing deliverables.

Analytics & Reporting

• Track, analyze, and organize marketing performance metrics (social, email, website, and media coverage) to inform future strategy.
• Prepare regular performance snapshots that help demonstrate impact and optimize content.

Operations & Collaboration

• Manage marketing inventory, branded collateral, and promotional materials.
• Coordinate with vendors, agencies, and creative partners as needed.
• Collaborate across departments to ensure marketing alignment with organizational priorities.

Qualifications

• Bachelor’s degree in Marketing, Communications, Public Relations, or related field.
• 3+ years of professional experience in marketing or communications.
• Strong writing, editing, and storytelling skills with a keen eye for tone, flow, and visual detail.
• Intermediate to proficient design and/or video editing abilities (Canva, Adobe Creative Suite, or similar).
• Familiarity with CRM and email marketing tools (e.g., Mailchimp, Constant Contact) and analytics platforms (Google Analytics, Meta Business Suite).
• Organized, motivated, and capable of managing multiple projects simultaneously.
• Creative, trend-aware, and eager to experiment with new ideas that advance our mission.
• Passion for community storytelling and making a measurable difference through marketing.

Listen to understand and speak to be understood.

Obsess over the details, but don’t be a perfectionist.

Challenge assumptions without being rude or disrespectful. Know when enough is enough.

Think big and be creative.

Be thoughtful and kind.

United Way of Greenville County offers competitive compensation based on prior experience and qualifications as well as comprehensive benefits in order to best support our people. Benefits we offer include health, dental and vision insurance where United Way of Greenville County pays generously towards the cost of these benefits for employees and their families.

United Way of Greenville County is an equal opportunity employer and values diversity. All employment is decided on the basis of qualifications, merit, and business need.