Marketing Communications Manager

University of Texas at Dallas; Richardson (TX); Hybrid; USD 70,000 - 81,000; Full time

Benefits offered by this job

Tuition Benefits

Medical insurance - including 100%+2%?

Dental Insurance

Vision Insurance

Long and short-term disability

Retirement Plan Options

Paid time off

Paid Holidays

Internal Training

Job summary

The University of Texas at Dallas (JSOM Executive Education) seeks a Marketing Communications Manager to drive CRM-enabled recruitment and digital marketing across multiple platforms. The role collaborates with programs, school, and university teams to propel professional student enrollment and program awareness.

Candidates should be detail-oriented with 5+ years in marketing communications, familiar with Salesforce Marketing Cloud, Google Ads, SEO, WordPress, and related tools.

Qualifications

• Bachelor's degree; five years experience in marketing communications and advertising; or equivalent combination of education and experience.
• Preferred Qualifications: Salesforce Administration Certification; Marketing Cloud, Google AdWords, Adobe Creative Suite, Canva, AP Style editing, WordPress, and SEO/AIP experience
• Preferred Education: MS in Communications, Arts, Business Administration, MIS or Marketing

Responsibilities

• Develop program specific online campaigns and design customized email drip campaigns in Salesforce Marketing Cloud.
• Define, consult, and/or execute paid digital campaigns across Google Ads, LinkedIn, Meta, and YouTube channels.
• Manage SEO, website content updates, conversion-rate optimization, and CRM integration.
• Set up and maintain dashboards and deliver monthly digital performance insights.
• Build and maintain custom admission and enrollment reports and/or dashboards to monitor data quality and integrity.
• Create mockup designs of web and landing pages and optimize for conversions.

Skills

Marketing communications

CRM

Recruitment

SEO/SEM

Education

Bachelor's degree

MS in Communications/Business/Marketing

Tools

Salesforce Marketing Cloud

Marketing Cloud

Google Ads

Adobe Creative Suite

WordPress

Canva

SEO tools

Job description

Posting Details

• Posting Number: S07188P
• Position Title: Marketing Communications Manager
• Department: Executive Education
• Salary Range: $70,000
• Pay Basis: Monthly
• Position Status: Regular full-time
• Location: Richardson
• Posting Open Date: 08/12/2026
• Desired Start Date: 09/14/2026

Job Summary

Are you seeking a rewarding opportunity in higher education that offers a supportive, collaborative work environment, a comprehensive benefits package, including employee tuition assistance and a flexible work schedule?

The Jindal School of Management (JSOM) Executive Education at UT Dallas is seeking a detail-oriented professional with experience in CRM, recruitment, and marketing to join our team as a Marketing Communications Manager.

The Marketing Communications Manager is a versatile generalist marketer capable of moving seamlessly between strategy and hands-on execution toward executive and professional student recruitment goals. The position will collaborate with the programs, school, and university in social media and digital marketing efforts across multiple platforms.

Minimum Education and Experience

Bachelor's degree; five years experience in marketing communications and advertising; or equivalent combination of education and experience.

Preferred Education and Experience

• Preferred Qualifications: Salesforce Administration Certification; Marketing Cloud, Google AdWords, Adobe Creative Suite, Canva, AP Style editing, WordPress, and SEO/AIP experience
• Preferred Education: MS in Communications, Arts, Business Administration, MIS or Marketing
• Internal applicants may be given priority

Other Qualifications

To the extent this position requires the holder to research, work on, or have access to critical infrastructure as defined in Section 117.001(2) of the Texas Business and Commerce Code, the ability to maintain the security or integrity of the critical infrastructure is a minimum qualification to be hired and to continue to be employed in the position.

Essential Duties and Responsibilities

Digital Marketing

• Develop program specific online campaigns and design customized email drip campaigns in Salesforce Marketing Cloud.
• Define, consult, and/or execute paid digital campaigns across Google Ads, LinkedIn, Meta, and YouTube channels.
• Manage SEO, website content updates, conversion-rate optimization, and CRM integration.
• Set up and maintain dashboards and deliver monthly digital performance insights.
• Build and maintain custom admission and enrollment reports and/or dashboards to monitor data quality and integrity.
• Create mockup designs of web and landing pages and optimize for conversions.
• Collaborate with JSOM and UTD personnel in CRM, marketing, external relations, and web services.

Project & Administrative Management

• Research and identify opportunities, trends and best practices in higher education marketing and recruitment to share with Executive Education team.
• Stay current on emerging technologies, applications, and integrations.
• Supervise and mentor student worker in marketing tasks.
• Perform other duties as assigned.

Additional Information

Remote Work Notice

After the probationary period, this role may be eligible for a hybrid (partly remote/partly in office) work schedule, subject to business need and manager approval. Must be located within the DFW Area and have the ability to be on campus with 24 hours of notice. A UT Dallas Remote Work Agreement will be required within 14 days after approval.

What We Can Offer

• UT Dallas is an Equal Opportunity Employer.
• Competitive Salary
• Tuition Benefits
• Internal Training
• Medical insurance - including 100% paid employee medical coverage for full-time employees
• Dental Insurance
• Vision Insurance
• Long and short-term disability
• Retirement Plan Options
• Paid time off
• Paid Holidays

All UT Dallas employees have access to various professional development opportunities, including a membership to Academic Impressions, LinkedIn Learning, and UT Dallas Bright Leaders Program.

Visit https://hr.utdallas.edu/employees/benefits/ for more information.

Important Message

1. All employees serve as a representative of the University and are expected to display respect, civility, professional courtesy, consideration of others and discretion in all interactions with members of the UT Dallas community and the general public.
2. The University of Texas at Dallas is committed to providing an educational, living, and working environment that is welcoming, respectful, and inclusive of all members of the university community. UT Dallas does not discriminate on the basis of race, color, religion, sex (including pregnancy), sexual orientation, gender identity, gender expression, age, national origin, disability, genetic information, or veteran status in its services, programs, activities, employment, and education, including in admission and enrollment. The University is committed to providing access, equal opportunity, and reasonable accommodation for individuals with disabilities. To request reasonable accommodation in the employment application and interview process, contact the ADA Coordinator. For inquiries regarding nondiscrimination policies, contact the Title IX Coordinator.