Marketing Communications Manager

The University of Texas at Dallas

Richardson (TX)

Hybrid

USD 60,000 - 81,000

Full time

13 days ago

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Benefits offered by this job

Tuition benefits

Medical insurance

Dental insurance

Vision insurance

Disability insurance

Retirement plan

Paid time off

Paid holidays

Internal training

Job summary

The University of Texas at Dallas is seeking a Marketing Communications Manager to drive CRM-based recruitment and marketing strategies for Executive Education in Richardson, TX. This role blends strategic leadership with hands-on execution for digital campaigns and analytics.

Requirements include a bachelor's degree and five years in marketing communications or advertising, with preferred Salesforce Marketing Cloud and SEO expertise.

Qualifications

Bachelor’s degree; five years experience in marketing communications and advertising; or equivalent combination of education and experience.

Responsibilities

Develop program specific online campaigns and design customized email drip campaigns in Salesforce Marketing Cloud.
Define, consult, and/or execute paid digital campaigns across Google Ads, LinkedIn, Meta, and YouTube channels.
Manage SEO, website content updates, conversion-rate optimization, and CRM integration.
Set up and maintain dashboards and deliver monthly digital performance insights.
Build and maintain custom admission and enrollment reports and/or dashboards to monitor data quality and integrity.
Create mockup designs of web and landing pages and optimize for conversions.
Collaborate with JSOM and UTD personnel in CRM, marketing, external relations, and web services.
Research and identify opportunities, trends and best practices in higher education marketing and recruitment to share with Executive Education team.
Stay current on emerging technologies, applications, and integrations.
Supervise and mentor student worker in marketing tasks.
Perform other duties as assigned.

Skills

CRM

Recruitment

Marketing

Education

Bachelor's degree

MS in Communications / Marketing

Tools

Salesforce Marketing Cloud

Google Ads

Adobe Creative Suite

Canva

WordPress

SEO

Job description

Marketing Communications Manager

Posting Number: S07188P

Position Title: Marketing Communications Manager

Department: Executive Education

Salary Range: $70,000

Pay Basis: Monthly

Position Status: Regular full-time

Location: Richardson

Posting Open Date: 08/12/2026

Open Until Filled: No

Desired Start Date: 09/14/2026

Are you seeking a rewarding opportunity in higher education that offers a supportive, collaborative work environment, a comprehensive benefits package, including employee tuition assistance and a flexible work schedule?

The Jindal School of Management (JSOM) Executive Education at UT Dallas is seeking a detail-oriented professional with experience in CRM, recruitment, and marketing to join our team as a Marketing Communications Manager.

The Marketing Communications Manager is a versatile generalist marketer capable of moving seamlessly between strategy and hands‑on execution toward executive and professional student recruitment goals. The position will collaborate with the programs, school, and university in social media and digital marketing efforts across multiple platforms.

Bachelor’s degree; five years experience in marketing communications and advertising; or equivalent combination of education and experience.

Preferred Qualifications

Salesforce Administration Certification; Marketing Cloud, Google AdWords, Adobe Creative Suite, Canva, AP Style editing, WordPress, and SEO/AIP experience

Preferred Education

MS in Communications, Arts, Business Administration, MIS or Marketing

Internal applicants may be given priority.

To the extent this position requires the holder to research, work on, or have access to critical infrastructure as defined in Section 117.001(2) of the Texas Business and Commerce Code, the ability to maintain the security or integrity of the critical infrastructure is a minimum qualification to be hired and to continue to be employed in the position.

Digital Marketing

Develop program specific online campaigns and design customized email drip campaigns in Salesforce Marketing Cloud.
Define, consult, and/or execute paid digital campaigns across Google Ads, LinkedIn, Meta, and YouTube channels.
Manage SEO, website content updates, conversion-rate optimization, and CRM integration.
Set up and maintain dashboards and deliver monthly digital performance insights.
Build and maintain custom admission and enrollment reports and/or dashboards to monitor data quality and integrity.
Create mockup designs of web and landing pages and optimize for conversions.
Collaborate with JSOM and UTD personnel in CRM, marketing, external relations, and web services.

Project & Administrative Management

Research and identify opportunities, trends and best practices in higher education marketing and recruitment to share with Executive Education team.
Stay current on emerging technologies, applications, and integrations.
Supervise and mentor student worker in marketing tasks.
Perform other duties as assigned.

Remote Work Notice

After the probationary period, this role may be eligible for a hybrid (partly remote/partly in office) work schedule, subject to business need and manager approval. Must be located within the DFW Area and have the ability to be on campus with 24 hours of notice. A UT Dallas Remote Work Agreement will be required within 14 days after approval.

What We Can Offer

UT Dallas is an Equal Opportunity Employer. We offer an employee-friendly work environment with a comprehensive benefit package including:

Competitive Salary
Tuition Benefits
Internal Training
Medical insurance – including 100% paid employee medical coverage for full-time employees
Dental Insurance
Vision Insurance
Long and short-term disability
Retirement Plan Options
Paid time off
Paid Holidays

All UT Dallas employees have access to various professional development opportunities, including a membership to Academic Impressions, LinkedIn Learning, and UT Dallas Bright Leaders Program.

Visit https://hr.utdallas.edu/employees/benefits/ for more information.

1) All employees serve as a representative of the University and are expected to display respect, civility, professional courtesy, consideration of others and discretion in all interactions with members of the UT Dallas community and the general public.

2) The University of Texas at Dallas is committed to providing an educational, living, and working environment that is welcoming, respectful, and inclusive of all members of the university community. UT Dallas does not discriminate on the basis of race, color, religion, sex (including pregnancy), sexual orientation, gender identity, gender expression, age, national origin, disability, genetic information, or veteran status in its services, programs, activities, employment, and education, including in admission and enrollment. The University is committed to providing access, equal opportunity, and reasonable accommodation for individuals with disabilities. To request reasonable accommodation in the employment application and interview process, contact the ADA Coordinator. For inquiries regarding nondiscrimination policies, contact the Title IX Coordinator.

Applicant Documents

Required Documents