Marketing Communications Manager

Mohawk Industries; Georgia; On-site; USD 70,000 - 110,000; Full time

Job summary

Mohawk Industries, a Fortune 500 global flooring leader, is seeking a Communications Manager for Mohawk Group to develop and execute public relations and communications strategies that enhance brand visibility, reputation, and engagement across multiple channels. The role requires a deep understanding of the design industry, media landscape, and storytelling to reach key audiences.

You will oversee media, PR, and social media, align strategy with brand objectives, and collaborate with marketing

Qualifications

• Bachelor’s degree in a related discipline and 6-8 years writing and public relations and/or communications experience.
• Creative and strategic thinker with a passion for design and storytelling.

Responsibilities

• Implement strategic and measurable public relations programs to increase brand awareness and leadership positioning in key audiences.
• Manage PR agency/agencies to execute product press launches and events, editorial calendars, and pitches.
• Lead development of messaging, press releases, media alerts, FAQs, etc. to support business objectives.
• Cultivate relationships with media partners, advertising vendors and manage media buys and campaigns.
• Update and manage media reports and metrics, reporting results to leadership.
• Develop and implement communications plans across channels and support content development including copywriting, articles, blog posts, and newsletters.
• Collaborate with marketing to reflect the brand voice and align efforts across teams.

Skills

Public relations

Communications

Media relations

Content creation

Storytelling

Team collaboration

Strategic thinking

Education

Bachelor’s degree

Job description

Are you looking for more?

At Mohawk Industries, we’re committed to more – more customer solutions, more process improvements, more sustainable manufacturing and more opportunities for our team.

As a Fortune 500, global flooring leader with some of the best-known brands in the industry, Mohawk is a great place to start or develop your career with an emphasis on more of what’s important to you. Whether you want to lead more, innovate more, learn more or create more, you can find your more with Mohawk.

What We Need

This position will serve as the Communications Manager for Mohawk Group, the commercial business unit of Mohawk Industries. This position will be responsible for developing and executing the company’s public relations and communications strategies to enhance brand visibility, reputation, and engagement across multiple channels. The role requires a deep understanding of the design industry, media landscape, and effective storytelling to reach key audiences. The ideal candidate will have a strong background in PR, communications, and content creation, with experience working with design brands or in related creative fields.The Communications Manager will oversee media, advertising, public relations, communications, and social media of Mohawk Group with the goal of maximizing the company’s presence and brand consistency in the A&D community, market segments, end users, and the larger business world. They will also align the PR strategy with the brand’s vision and objectives.

What You’ll Do

• Implement strategic and measurable public relations programs to achieve significant increases in brand awareness and leadership positioning in key audiences (flooring trade media, customers, end users).
• Manage PR agency/agencies to execute product press launches and special events for Mohawk Group, as well as proactively manage editorial calendars, award opportunities and pitches for stories, among other activities, including managing media inquiries, executing media requests and handling interview arrangements.
• Lead development of messaging, press releases, media alerts, FAQs, etc. to support business objectives.
• Cultivate and maintain positive relationships with key media partners, advertising vendors and manages media buys and advertisement in key media partners, including project management of all media executions across channels.
• Update and manage media and advertising reports and metrics, reporting results regularly to leadership.
• Promote Cause Marketing initiatives and maximizes relationships to meet business objectives.
• Develop and implement communications plans to serve various messaging needs in all channels.
• Contribute to creating and supporting content development, including copywriting, articles, blog posts and other key content executions.
• Collaborate with the marketing team to create compelling content, including press materials, articles, blog posts, and newsletters that reflect the brand's voice.
• Support brand, segment and product marketing teams so that all efforts are aligned.
• Support social media strategy as the team expert
• Ensure consistency in messaging across all communication platforms, including social media, newsletters, and press materials.
• Build and maintain strong relationships with key media outlets, journalists, and influencers in the A&D, trade, and construction industry.
• Stay aware of competitor PR and social for benchmarking purposes.

What You Have

• Bachelor’s degree in a related discipline and 6-8 years writing and public relations and/or communications experience.
• Creative and strategic thinker with a passion for design and storytelling.

What You’re Good At

• Exceptional team player who possesses excellent oral, written, presentation, interpersonal communication and deck writing skills to effectively interact with a wide range of individuals.
• Proven ability to manage and lead a diverse work group to achieve results through team efforts while fostering team commitment to tasks.
• Ability to work in a fast-paced environment with poise and professionalism.
• Ability to convey information in a clear and concise manner to all levels within the organization, as well as those with whom the company does business.
• Ability to prioritize, organize and plan work under own initiative.

What else?

This position requires occasional travel for trade shows, media and marketing events, etc.

Mohawk Industries is a leading global flooring manufacturer that creates products to enhance residential and commercial spaces around the world. Mohawk’s vertically integrated manufacturing and distribution processes provide competitive advantages in the production of carpet, rugs, ceramic tile, laminate, wood, stone and vinyl flooring. Our industry-leading innovation has yielded products and technologies that differentiate our brands in the marketplace and satisfy all remodeling and new construction requirements. Our brands are among the most recognized in the industry and include American Olean, Daltile, Durkan, IVC, Karastan, Marazzi, Mohawk, Mohawk Home, Pergo, and Quick-Step. During the past decade, Mohawk has transformed its business from an American carpet manufacturer into the world’s largest flooring company with operations in Australia, Brazil, Canada, Europe, India, Malaysia, Mexico, New Zealand, Russia and the United States.

Mohawk Industries, Inc. is an Equal Opportunity Employer including disability/veteran committed to an inclusive workplace and a proud Drugs Don’t Work participant.