Marketing Communications Manager

LOOP; Atlanta (GA); On-site; USD 90,000 - 130,000; Full time

Job summary

LOOP is seeking a Marketing Communications Manager to lead integrated marketing across North America for a global automotive organization. This hands-on role owns trade marketing, brand activation, and regional campaigns. You will partner with North American sales, work with global marketing leadership to adapt campaigns for the U.S.

and Canada, manage agencies and budgets, and ensure brand consistency. The ideal candidate has 5+ years in marketing, experience in trade marketing, and a

Qualifications

• Lead integrated B2B and B2C marketing campaigns across digital, print, events, PR, social media, and trade channels.
• Drive trade marketing and commercial activation initiatives with retailers, dealers, and distribution partners.
• Adapt global campaigns and messaging for the North American market.
• Partner with Sales and Product on product launches, promotions, and commercial initiatives.
• Manage agency relationships, media planning, content development, and external vendors.
• Own and manage regional marketing budgets.
• Maintain brand consistency across customer touchpoints and marketing channels.
• Monitor campaign performance and use insights to optimize future marketing activities.

Responsibilities

• Lead integrated campaigns across digital, print, events, PR, social media and trade channels.
• Collaborate with Sales and Product on launches and promotions.
• Oversee agency relationships and media planning.
• Manage regional marketing budgets.
• Ensure brand consistency across customer touchpoints.

Skills

Integrated marketing communications

Brand management

Trade marketing

Campaign management

Budget management

Stakeholder management

Education

Bachelor's degree in Marketing

Tools

SAP

Marketing automation platforms

CRM

Job description

We are seeking a Marketing Communications Manager to lead integrated marketing communications across North America for a global organization within the automotive industry. This is a highly visible, hands-on role with ownership across trade marketing, brand activation, integrated campaigns, and regional marketing execution.

This individual will serve as a key marketing partner to the North American sales organization while collaborating closely with global marketing leadership to bring global brand strategy to life in the U.S. and Canadian markets.

What You'll Do:

• Lead integrated B2B and B2C marketing campaigns across digital, print, events, PR, social media, and trade channels
• Drive trade marketing and commercial activation initiatives with retailers, dealers, and distribution partners
• Adapt global campaigns and messaging for the North American market
• Partner closely with Sales and Product teams on product launches, promotions, and commercial initiatives
• Manage agency relationships, media planning, content development, and external vendors
• Own and manage regional marketing budgets
• Maintain brand consistency across customer touchpoints and marketing channels
• Monitor campaign performance and use insights to optimize future marketing activities
• Collaborate with global and regional stakeholders to ensure marketing programs align with broader commercial objectives

What We're Looking For:

• 5+ years of relevant marketing experience, ideally within automotive, tires, automotive aftermarket, mobility, or a related industry
• Strong experience in trade marketing, commercial activation, brand management, and integrated marketing communications
• Proven ability to execute B2B and/or B2C campaigns across digital and traditional channels
• Experience partnering closely with Sales and senior business leaders
• Experience managing marketing budgets, agencies, vendors, and events
• Strong communication, presentation, stakeholder management, and relationship-building skills
• Commercial mindset with the ability to connect marketing activities to business and sales objectives
• Experience with digital marketing, web analytics, CRM, SAP, or marketing automation platforms is a plus
• Bachelor's degree in Marketing or a related field preferred