Marketing & Communications Lead for Education Programs

College of New Caledonia; Virginia (MN); On-site; USD 46,000 - 62,000; Full time

Job summary

College of New Caledonia in Prince George, BC, is seeking a Marketing and Communications Officer. Under general supervision from the Associate Director, you will lead marketing initiatives, support college programs, and coordinate resources across departments and external vendors to align with CNC’s enrolment goals.

You will develop content, manage campaigns across print, digital, and social media, monitor analytics, and ensure branding consistency.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 3+ years coordinating marketing/communications or media projects.
• Extensive knowledge of marketing principles, brand and digital strategies.
• Experience in multi-channel campaigns including digital marketing.
• Strong writing, editing and proofreading skills.
• Excellent verbal and presentation skills with internal/external stakeholders.

Responsibilities

• Develops and implements marketing plans in line with CNC’s strategy.
• Oversees social media accounts with the Digital and Social Media Officer.
• Creates marketing materials and campaigns to meet goals.
• Coordinates content for print, digital, and integrated projects.
• Manages vendor relationships and budgets.
• Provides data reports and opportunities for improvement.
• Captures media content for marketing needs.

Skills

Marketing principles

Brand strategy

Digital strategy

Video strategy

Content strategy

Social media management

Vendor relationship management

Storytelling

Writing and editing

Analytical skills

Interpersonal skills

Budget management

Project management

Education

Bachelor’s degree in Marketing/Business/Communications

Tools

Google Suite

Google Analytics

Lucidpress

Sprout

CRM

Job description

College of New Caledonia in Prince George, BC, is seeking a Marketing and Communications Officer. Under general supervision from the Associate Director, you will lead marketing initiatives, support college programs, and coordinate resources across departments and external vendors to align with CNC’s enrolment goals.

You will develop content, manage campaigns across print, digital, and social media, monitor analytics, and ensure branding consistency.