Marketing & Communications Director for Enrollment Growth

Donnelly; Kansas City (KS); On-site; USD 55,000 - 60,000; Full time

Job summary

Donnelly College in Kansas City, Kansas, seeks a Director of Marketing and Communications to elevate the college’s visibility, enrollment and philanthropy. You will develop and implement a strategic plan, coordinate across departments, and lead multimedia content production for web, print, social media, and events.

The role requires a Bachelor’s degree and at least four years of progressive marketing and communications experience in a complex organization; strong writing, editing, project

Qualifications

• Bachelor’s degree required; preference for marketing, communications or journalism.
• Minimum of four years of progressive marketing, communications or public relations experience in a complex organization.
• Excellent written and verbal communication skills; strong editing ability.
• Excellent project management skills; able to manage multiple projects in a fast-paced environment.
• Proactive, big-picture thinker; able to pivot when necessary; cross-department collaboration.

Responsibilities

• Create, execute and evaluate a multi-faceted strategic marketing and communications plan across web, print, social media, video, and media exposure.
• Supervise staff and freelancers; manage freelancers and student workers as needed.
• Collaborate with Admissions and other departments to align messages with the College’s values and impact.
• Measure campaign effectiveness, track metrics and adapt strategies accordingly.
• Oversee webmaster duties for the College site focusing on AI optimization, SEO and content updates.
• Produce and edit content (photography, videography, writing) and manage the Donnelly Digest.
• Coordinate media relations and serve as lead media contact for the College.

Skills

Project management

Written communication

Verbal communication

Cross-department collaboration

Attention to detail

Creativity

Education

Bachelor's degree

Tools

Adobe Creative Suite

CMS (Content Management System)

Web design platforms

Photography & video production

Job description

Donnelly College in Kansas City, Kansas, seeks a Director of Marketing and Communications to elevate the college’s visibility, enrollment and philanthropy. You will develop and implement a strategic plan, coordinate across departments, and lead multimedia content production for web, print, social media, and events.

The role requires a Bachelor’s degree and at least four years of progressive marketing and communications experience in a complex organization; strong writing, editing, project