Marketing & Communications Lead — Assistant Director

University of North Florida; Jacksonville, Northern (FL, KY); Hybrid; USD 63,000 - 77,000; Full time

Job summary

University of North Florida seeks an Assistant Director of Marketing and Communications to lead BCH's digital strategy, content development, and recruitment marketing. You will partner with college leadership and university partners to elevate branding, manage the website and social media, and guide analytics-driven decision-making.

The role emphasizes collaboration, accessibility compliance, and participation in national marketing events to stay ahead of trends in higher education marketing.

Qualifications

• Master's degree with 2+ years of relevant experience or Bachelor's with 4+ years of relevant experience.
• Experience with CMS platforms and mass email tools.
• Strong written and verbal communication skills.
• Knowledge of SEO/AEO/GEO, accessibility, analytics, and CRM systems is a plus.

Responsibilities

• Lead digital strategy, communications, and promotional initiatives for BCH.
• Oversee BCH website, main social media, and content calendars.
• Develop and execute comprehensive communication plans for programs.
• Coordinate marketing materials and events for recruitment and engagement.

Skills

Graphic design

Content development

Education

Master's degree in Marketing or Communications

Bachelor's degree in Marketing or Communications

Tools

Cascade CMS

Emma (mass email)

Slate CRM

HubSpot

Adobe Creative Suite

Job description

University of North Florida seeks an Assistant Director of Marketing and Communications to lead BCH's digital strategy, content development, and recruitment marketing. You will partner with college leadership and university partners to elevate branding, manage the website and social media, and guide analytics-driven decision-making.

The role emphasizes collaboration, accessibility compliance, and participation in national marketing events to stay ahead of trends in higher education marketing.