Marketing & Communications Generalist

USIC, LLC; United States; Hybrid; USD 55,000 - 75,000; Full time

Job summary

USIC is seeking a versatile Marketing & Communications Generalist to support marketing initiatives and internal communications across the organization. The role covers website administration, content development, conference coordination, and sponsorship management in a hybrid in-office setting in Indianapolis.

The ideal candidate has 3+ years in marketing/communications, strong writing, and proficiency with CMS and design tools.

Qualifications

• Minimum of three years of relevant professional experience in marketing, communications, digital marketing, or a related field; four or more years preferred.
• Demonstrated experience independently managing multiple projects, deadlines, and stakeholder requests.
• Strong writing, editing, proofreading, and content development skills.
• Experience creating and publishing content through a CMS such as WordPress or a comparable platform.
• Proficiency with Microsoft Office applications and familiarity with Canva or Adobe Creative Cloud.
• Experience developing digital content for websites, social media, or other marketing and communications channels.
• Ability to create basic visual assets using established brand guidelines and templates.
• Familiarity with AI-powered tools and their practical applications in content development, research, or creative production.

Responsibilities

• Website Administration: Manage day-to-day content updates across USIC and its business-line websites.
• Internal Communications: Coordinate recurring employee communications, newsletters and updates.
• Conference and Event Coordination: Manage conference logistics, registrations, vendor coordination, shipping and materials.
• Sponsorship Administration: Coordinate sponsorship agreements and related activities.
• Content Development: Support writing, editing, and adapting content for websites and social media.
• Social Media Coordination: Serve as the liaison with the external social media agency.
• Creative Production: Develop routine graphics and visual content using brand templates (Canva/Adobe CC).
• Photo and Video Content: Organize media assets and produce simple videos.
• Marketing Operations and Reporting: Maintain calendars, trackers, and standardized reports.
• AI-Enabled Workflows: Leverage AI tools for content creation and process improvements.
• Perform other duties as assigned.

Skills

Content management

Writing & editing

CMS (WordPress)

Project management

Canva

Adobe Creative Cloud

AI in content

Education

Bachelor's degree

Tools

WordPress

MS Office

Adobe CC

Marketing automation

Job description

Job Description:

Location: 9045 River Road, Indianapolis, IN 46240. This is an in-office position that offers a hybrid schedule.

Company Overview

Performing over 80 million locates annually, USIC is the most trusted name in underground utility damage prevention. USIC also provides a full suite of utility services throughout North America.

Our Mission: to deliver quality, efficient, safe, and innovative solutions to protect our partners’ infrastructure and critical assets.

Our Culture is known as Living the SAFE-LIFE: Protecting Infrastructure, Protecting Our Communities, Protecting Ourselves.

Position Summary

USIC is seeking a versatile, creative, and highly organized Marketing & Communications Generalist to support marketing initiatives and internal communications across the organization and its business lines. This position will play a key role in day-to-day website administration, conference and sponsorship coordination, recurring employee communications, and content development. Working closely with marketing and communications leadership, the Generalist will help execute initiatives, coordinate resources, and produce timely, engaging content across multiple channels. The ideal candidate is a resourceful, detail-oriented marketing professional with experience managing competing priorities, strong writing and communication skills, and the ability to work independently. This individual should be comfortable working across multiple marketing disciplines, leveraging AI-powered tools, and developing new skills as the organization’s marketing capabilities evolve.

Responsibilities

• Website Administration: Manage day-to-day content updates across USIC and its business-line websites, including maintaining service pages, publishing articles, uploading marketing materials, updating images, creating landing pages using established templates, checking links, and coordinating technical updates with external partners.
• Internal Communications: Coordinate the development and distribution of recurring employee communications, including newsletters and monthly organizational updates. Gather content, draft and edit stories, manage approvals, and support timely publication.
• Conference and Event Coordination: Manage conference logistics, including registrations, vendor coordination, shipping, exhibit materials, promotional merchandise, signage, and other event-related requirements.
• Sponsorship Administration: Coordinate sponsorship agreements, payments, fulfillment requirements, deadlines, and related administrative activities.
• Content Development: Support marketing and communications leaders with research, writing, editing, and adapting content for websites, social media, internal communications, and marketing materials.
• Social Media Coordination: Serve as the day-to-day operational contact for the external social media agency, coordinating content submissions, creative assets, scheduling, and routine requests.
• Creative Production: Develop routine graphics, presentation materials, and other visual content using approved brand templates and tools such as Canva or Adobe Creative Cloud.
• Photo and Video Content: Gather and organize photography and video footage; produce simple videos using existing footage, photos, basic editing, and voiceover tools; and support specialized creative projects as needed.
• Marketing Operations and Reporting: Maintain marketing calendars, project trackers, and content libraries. Support marketing performance reporting through data gathering, dashboard maintenance, and coordination of standardized reports.
• AI-Enabled Workflows: Leverage AI tools to support content creation, research, editing, creative production, and process improvements while ensuring accuracy, quality, and brand consistency.
• Perform other duties and tasks as assigned.

Requirements

• Minimum of three years of relevant professional experience in marketing, communications, digital marketing, or a related field, with four or more years preferred.
• Demonstrated experience independently managing multiple projects, deadlines, and stakeholder requests.
• Strong writing, editing, proofreading, and content development skills.
• Experience creating and publishing content through a content management system (CMS), such as WordPress or a comparable platform.
• Proficiency with Microsoft Office applications and familiarity with creative tools such as Canva or Adobe Creative Cloud.
• Experience developing digital content for websites, social media, or other marketing and communications channels.
• Ability to create basic visual assets using established brand guidelines and templates.
• Familiarity with AI-powered tools and their practical applications in content development, research, or creative production.
• Strong organizational skills, attention to detail, initiative, and ability to work both independently and collaboratively.

Preferred Qualifications

• Bachelor's degree in marketing, communications, journalism, public relations, or a related field.
• Four or more years of relevant experience supporting multiple marketing and communications functions.
• Experience supporting internal or employee communications.
• Experience coordinating conferences, trade shows, sponsorships, or corporate events.
• Experience with basic video editing, photography, or multimedia content creation.
• Familiarity with website analytics, email marketing platforms, marketing automation, or CRM systems.
• Experience supporting multiple brands, business units, or internal stakeholders.

We are an Equal Opportunity Employer.

Veterans are encouraged to apply.

PROTECTING & MAINTAINING INFRASTRUCTURE

Performing over 80 million locates annually, USIC is the most trusted name in underground utility damage prevention.

USIC also provides a full suite of utility services throughout the United States and Canada.

Our mission: to deliver quality, efficient, safe, and innovative solutions to protect our partner’s infrastructure and critical assets.