Marketing Communications Coordinator, Senior

ALTEN; Santa Clara (CA); On-site; USD 60,000 - 80,000; Full time

Job summary

ALTEN is seeking a Marketing Specialist in Santa Clara, California, to develop and implement marketing strategies for FWA and Mobile Broadband products. The role involves creating content for various channels and collaborating on brand initiatives.

The ideal candidate has at least 2 years of experience in engineering, program management, or marketing, possesses strong communication and collaboration skills, and is proficient in Microsoft Office and Adobe Creative Suite.

Qualifications

• 2+ years in engineering, program management, or marketing in high-tech.
• Experience in creating marketing materials and managing projects.
• Ability to collaborate with technical and non-technical teams.

Responsibilities

• Develop and implement marketing plans for FWA and Mobile Broadband.
• Create and manage content across marketing channels.
• Collaborate on co-marketing initiatives.
• Coordinate product launch efforts.
• Analyze campaign performance data.
• Work with cross-functional teams.
• Plan events and product launches.

Skills

Engineering experience

Program management

Marketing experience

Content creation

Social media marketing

PPC experience

Collaboration skills

Education

Bachelor's Degree in Communications, Marketing, or related field

Associate's Degree with relevant experience

High School Diploma with extensive relevant experience

Tools

Microsoft Office Suite

Adobe Creative Suite

Job description

Required Skills

• 2+ years in engineering, program management, or marketing within the high-tech industry.
• Experience in the creation of marketing materials that include newsletters, webpages, Power point, etc. within a technical industry.
• Social media, email marketing, and PPC experience.
• 3+ years of program/project management to include maintaining timelines, budgets, etc.
• Ability to work in a highly collaborative team environment and build alignment/consensus across technical and non-technical teams (ability to talk "tech" to "non-tech" groups).

Technologies

• Microsoft Office Suite (including SharePoint, PowerPoint, etc.)
• Adobe Creative Suite

Required Education

• Bachelor's Degree and 2+ years of Communications, Marketing, Public Relations or related work experience
• Associate's Degree and 4+ years of Communications, Marketing, Public Relations or related work experience
• High School Diploma or equivalent and 6+ years of Communications, Marketing, Public Relations or related work experience
• Completed advanced degrees in a relevant field may be substituted for up to two years of work experience (Master's = one year, Doctorate = two years)

Job Description

• Develop and implement marketing plans: Create and execute comprehensive marketing plans to promote FWA and Mobile Broadband products and services.
• Content creation and management: Develop and manage content for various marketing channels, including social media, email campaigns, presentations, sales materials, newsletters, and research.
• Support co-marketing efforts: Collaborate with new customers on co-marketing initiatives to enhance brand visibility and drive joint marketing campaigns.
• Product launch coordination: Work within a larger team to help plan and execute the launch of new product platforms, ensuring all marketing materials and strategies are aligned with business objectives.
• Campaign performance analysis: Analyze data to measure the effectiveness of marketing campaigns and adjust strategies accordingly.
• Cross-functional collaboration: Work closely with engineering, marketing, business development, product management, and third-party partners to ensure seamless planning and execution.
• Event planning and execution: Plan and execute events, including trade shows and product launches, to showcase FWA and Mobile Broadband solutions.