Marketing Communications Coordinator

Infojini Inc; Austin (TX); On-site; USD 42,000 - 65,000; Full time

Job summary

Infojini Inc. is seeking a Communications Coordinator to manage brand and messaging across websites, social media, newsletters, and media relations. You will work with leadership, staff, vendors, and media to ensure consistent messaging and branding.

Responsibilities include developing strategies, producing content, supporting targeted marketing, email marketing, and marketing automation, while staying current on industry trends and accessibility requirements.

Qualifications

• 2-5 years of experience as a Marketing Communications Coordinator.
• 1-2 years of experience with external communications such as newsletters, writing, and publishing design.
• Experience with public relations, marketing, targeted marketing, social media, promotional marketing, lead nurturing, marketing automation, and web analytics.
• Minimum 1 year of experience with email marketing and marketing automation technology.
• Strong understanding of email marketing metrics, including Sender Score, deliverability, and sender reputation.
• Intermediate experience with Microsoft Office, including Word, Excel, Outlook, Publisher, and PowerPoint.
• Knowledge of Associated Press (AP) Style.
• Access, report-writer, and/or Adobe Creative Suite experience preferred.

Responsibilities

• Develop, implement, and evaluate communications strategies aligned with the organization’s strategic plan.
• Coordinate and produce newsworthy content, newsletters, articles, press materials, promotional materials, and social media content.
• Ensure consistency, accuracy, and branding across external communications.
• Support targeted marketing through audience segmentation based on buyer personas, email engagement, and website interactions.
• Support email marketing, lead nurturing, marketing automation, and web analytics activities.
• Coordinate with vendors for events, web/podcast, video production, and other specialized communications.
• Establish measurable communications objectives and monitor effectiveness, trends, and market research.
• Ensure EIR Accessibility requirements are incorporated throughout the project lifecycle.
• Maintain current knowledge of communications and industry trends.

Skills

Content creation

Audience segmentation

Email marketing

Marketing automation

Web analytics

Social media

Public relations

Editorial writing

Tools

Adobe Creative Suite

Microsoft Office

Access

Report writer

Job description

The Communications Coordinator manages the organization's brand and communications by working with leadership, staff, vendors, and media to ensure consistent messaging across websites, social media, newsletters, and other communication channels.

Key Responsibilities

• Develop, implement, and evaluate communications strategies aligned with the organization’s strategic plan.
• Coordinate and produce newsworthy content, newsletters, articles, press materials, promotional materials, and social media content.
• Ensure consistency, accuracy, and branding across external communications.
• Support targeted marketing through audience segmentation based on buyer personas, email engagement, and website interactions.
• Support email marketing, lead nurturing, marketing automation, and web analytics activities.
• Coordinate with vendors for events, web/podcast, video production, and other specialized communications.
• Establish measurable communications objectives and monitor effectiveness, trends, and market research.
• Ensure EIR Accessibility requirements are incorporated throughout the project lifecycle.
• Maintain current knowledge of communications and industry trends.

Required Qualifications

• 2-5 years of experience as a Marketing Communications Coordinator.
• 1-2 years of experience with external communications such as newsletters, writing, and publishing design.
• Experience with public relations, marketing, targeted marketing, social media, promotional marketing, lead nurturing, marketing automation, and web analytics.
• Minimum 1 year of experience with email marketing and marketing automation technology.
• Strong understanding of email marketing metrics, including Sender Score, deliverability, and sender reputation.
• Intermediate experience with Microsoft Office, including Word, Excel, Outlook, Publisher, and PowerPoint.
• Knowledge of Associated Press (AP) Style.
• Access, report-writer, and/or Adobe Creative Suite experience preferred.