Marketing Communications Coordinator

WHILDE; Yarmouth (ME); Remote; USD 60,000 - 80,000; Part time

Job summary

Join a forward-thinking organization redefining education through holistic learning. As a Communications & Marketing Coordinator, you'll play a pivotal role in enhancing brand messaging, engaging with families and educators, and utilizing innovative AI-powered tools to drive digital marketing strategies. This part-time position offers the flexibility to work in a dynamic environment, where your creativity and insights will contribute to meaningful change in students' lives. If you're passionate about marketing and education, this opportunity is perfect for you.

Benefits

Flexible Work Hours

Remote Work Options

Professional Development Opportunities

Collaborative Work Environment

Qualifications

• Experience in marketing or communications with a focus on digital strategies.
• Familiarity with AI tools for content creation and analytics.

Responsibilities

• Develop and refine brand messaging and manage website content.
• Execute SEO-optimized content and analyze marketing performance.

Skills

Content Creation

Digital Marketing

Copywriting

SEO

Social Media Management

Project Management

Education

Background in Marketing

Background in Communications

Background in Education

Background in Psychology

Tools

Google Analytics

HubSpot AI

Mailchimp AI

Canva AI

ChatGPT

Grammarly

Job description

2 days ago Be among the first 25 applicants

This range is provided by WHILDE. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$23.00/hr - $28.00/hr

WHILDE LLC is redefining education through holistic learning and student well-being. Our WHILDE Method, powered by the B·A·I·N·E·S framework (Behavior, Aspiration, Interests, Nutrition, Exercise, and Sleep), meets the diverse learning needs of students and families.

We are seeking a Communications & Marketing Coordinator to help refine our messaging, expand our reach, and engage with families, educators, and stakeholders. This multi-faceted role requires someone comfortable wearing multiple hats—from content creation and branding to digital marketing and AI-powered analytics.

Over Time, What You’ll Do (Key Responsibilities in no particular order)

1. Messaging & Brand Communications
   • Develop and refine compelling brand messaging that communicates the value of WHILDE’s coaching programs, assessments, and holistic education approach.
   • Help position WHILDE Evaluations as a must-have for parents, students, and educators.
   • Write and manage website content, newsletters, blog posts, press releases, and case studies.
2. Digital Marketing & AI-Powered Strategies
   • Use AI-powered tools (ChatGPT, Jasper, Grammarly, Canva AI, HubSpot AI) to enhance content creation and marketing efficiency.
   • Develop and execute SEO-optimized content to improve WHILDE’s digital presence.
   • Manage and analyze Google Analytics, HubSpot AI, or social media insights to measure marketing performance.
3. Social Media & Community Engagement
   • Manage and grow WHILDE’s social media presence (LinkedIn, Instagram, Facebook) using AI-powered tools for scheduling and engagement tracking.
   • Build and maintain an engaged online community, encouraging interaction with parents, educators, and advocates.
   • Use AI-driven social listening tools to track audience sentiment and engagement trends.
   • Plan and execute email marketing campaigns (Mailchimp AI, HubSpot AI) to engage families and educators.
   • Implement AI-driven segmentation and personalization to enhance audience targeting.
   • Optimize email content and performance tracking using AI-enhanced analytics.
   • Assist in launching and managing a monthly community program to increase engagement.
   • Develop event promotions, virtual workshops, and interactive sessions for parents and educators.
   • Coordinate logistics, speakers, and outreach materials.

What We’re Looking For (Qualifications & Skills)

• Background in Marketing, Communications, Education, or Psychology.
• Experience with Content Creation, Copywriting, and Digital Marketing.
• Familiarity with AI-powered tools for content creation, analytics, and automation.
• Understanding of SEO, Google Analytics, and digital engagement strategies.
• Proficiency in social media management and audience engagement.
• Ability to develop compelling, data-driven marketing strategies.
• Strong project management and organizational skills.

Bonus Skills (Nice to Have)

• Experience with AI-driven tools for marketing automation and analytics.
• Familiarity with AI-assisted SEO research and optimization.
• Knowledge of educational marketing and audience behavior in the education sector.
• Graphic design experience using AI-powered tools like Canva AI, Adobe Firefly, or DALL·E.

Why Join WHILDE?

• Shape the Future of Holistic Education – Help redefine how learning and student well-being are integrated.
• Make a Meaningful Impact – Your work will improve students’ lives and create positive change.
• Work in a Mission-Driven Organization – We are passionate about our work and growing fast!
• Flexible & Remote-Friendly Role – Work in a dynamic environment with room to innovate.

Seniority level

Entry level

Employment type

Part-time

Job function

Marketing and Sales

Industries

Education