Marketing & Communications Coordinator

KUKA; Shelby Township (MI); On-site; USD 55,000 - 75,000; Full time

Job summary

KUKA is seeking a Marketing Communications Specialist to develop content-driven initiatives that boost brand awareness, generate leads, and engage internal and external audiences. You will manage social content, coordinate materials for trade shows, and drive digital lead generation.

Collaborating with agencies, you ensure brand consistency across PR and campaigns, oversee internal newsletters for NAM, and craft customer communications to optimize the journey.

Qualifications

• Bachelor's degree in marketing or related field; 2 years of related experience.
• Experience with Salesforce CRM and marketing tools.
• Robotic industry marketing experience preferred.

Responsibilities

• Support and develop content for social media platforms (LinkedIn, Instagram, etc.).
• Create engaging graphics, videos, and written content to drive brand awareness.
• Monitor social media trends and work with the global social media team on best practices.
• Supports creation of customer journeys & various marketing automation tactics / lead nurturing programs.
• Coordinate physical & digital marketing materials for tradeshows and events.
• Support NAM Marketing team with event planning and customer messaging in USA & Canada.
• Develop marketing automation touchpoints with customers (newsletters, journeys, digital/physical materials).
• Create and manage internal employee newsletters for NAM region.
• Create ongoing System Partner Marketing Materials with channel partners.
• Collaborate with third-party agencies on content, PR, and advertising.
• Maintain content on 3rd party association sites (A3, PMMI, AMT, MHI).
• Ensure materials align with brand guidelines & strategy; assist KPI tracking & reporting.

Skills

Content marketing

Social media management

Project management

Lead generation

Education

Bachelor's degree in marketing or related field

Tools

Salesforce CRM

Google Ads Manager

SemRush

Adobe Suite

SiteCore

Job description

The Marketing Communications Specialist is responsible for developing and executing content-driven marketing initiatives that enhance brand awareness, generate leads, and engage both internal and external audiences. This role manages social media content creation, coordinates physical and digital materials for trade shows, and drives digital lead generation efforts. Additionally, the specialist oversees internal employee communications, including newsletters, and crafts customer communications to optimize the customer journey. Collaborating closely with third-party marketing agencies, they ensure brand consistency in content creation, public relations, and promotional campaigns. The ideal candidate is a creative and strategic thinker with strong project management skills and experience in digital marketing and communications.

ESSENTIAL DUTIES AND RESPONSIBILITIES

include but are not limited to the following. Other duties may be assigned.

• Support and development content for social media platforms (LinkedIn, Instagram, etc.)
• Create engaging graphics, videos, and written content to drive brand awareness.
• Monitor social media Trends and work closely with global social media team members on best practices.
• Supports creation of customer journeys & various marketing automation tactics / lead nurturing programs.
• Support with coordination of physical & digital marketing materials for tradeshows and industry events.
• Support NAM Marketing team with event planning and customer messaging in both USA & Canada.
• Works closely with Sales, Service, and Channel Management leaders’ on the development of routine marketing automation touch points with customers (Newsletters, marketing journeys, digital and physical materials).
• Creates and manages internal employee newsletter for NAM region. Keeping employees up to date with the latest news from the world of KUKA.
• Creates ongoing System Partner Marketing Materials for our Channel Program, works directly with channel partners of KUKA to ensure KUKA brand is featured on landing pages, brochures, and social media channels.
• Collaborates with third party marketing agencies on content creation, PR, and advertising efforts.
• Maintain KUKA Content on 3rd party association sites such as A3, PMMI, AMT, MHI and other industry associations.
• Ensure all marketing materials are created both locally and through 3rd party marketing aligns with brand guidelines & strategy.
• Supports leadership with KPI tracking reporting, best practices and improvements needed to marketing efforts.

EDUCATION AND/OR EXPERIENCE

• Bachelor's degree (B. A.) from four-year college or university in marketing, business or appropriate technical field and two years of related experience in marketing or product management / product marketing role in a capital equipment company; or equivalent combination of education and experience.
• Robotic industry marketing experience preferred.
• Experience with Salesforce CRM, Social Studio, Google Ad Manager, GoToWebinar, MS Teams, SemRush, SiteCore, Adobe Suite.

KUKA is an Equal Opportunity Employer committed to building an inclusive and diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability status, protected veteran status, or any other factor protected by applicable federal, state or local laws.