Marketing Coordinator

Lightwave Dental Management LLC; Charlotte, Northern (NC, KY); Hybrid; USD 42,000 - 64,000; Full time

Job summary

Lightwave Dental Management LLC is seeking a Marketing Coordinator to support communications, brand integrity and content creation across marketing channels in Charlotte, NC.

The role emphasizes social media management, event support, and market research to inform campaigns. Strong writing, organizational skills and cross-functional collaboration are essential for success in a fast-paced dental management environment.

Qualifications

• Associates or Bachelors degree in Marketing or a related field and/or 2 years relevant experience in a Marketing role.
• Self-starter with ability to accept direction, yet work independently.
• Experience working with social media platforms.
• Proven organizational skills to manage multiple projects and meet deadlines.
• Excellent verbal and written communication skills.
• Critical thinking, problem solving, accuracy and attention to detail.
• Basic photography and graphic design skills.
• Experience working cross-functionally with agencies, vendors and internal partners.

Responsibilities

• Support overall marketing communications plans.
• Maintain brand compliance and consistency throughout the company.
• Assist with content development for marketing materials, presentations and social media.
• Assist with organization and development of creative resources library.
• Support event-related marketing (community outreach, tradeshows, etc.).
• Provide market research assistance (analyze competitive landscape, market trends and customer behavior).
• Act as a liaison for press release needs with our PR agency.
• Social media management and implementation of corporate social media strategy.
• Create weekly/monthly content calendars and execute publications across main corporate accounts.
• Assist with practice-level social media account management.
• Use Google Analytics and channel analytics to provide reports on follower growth and engagement, and test new initiatives to improve metrics.

Skills

Self-starter

Social media experience

Organizational skills

Verbal and written communication

Attention to detail

Photography basics

Graphic design basics

Cross-functional collaboration

Independent work

Marketing knowledge

Education

Associate's or Bachelor's in Marketing or related field

Tools

Google Analytics

Social media analytics tools

Job description

Responsibilities:

• Support overall marketing communications plans
• Maintain brand compliance and consistency throughout company
• Assist with content development for marketing materials, presentations and social media
• Assist with organization and development of creative resources library
• Support event related marketing (community outreach, tradeshows, etc.)
• Provide market research assistance (analyze competitive landscape, market trends and customer behavior)
• Act as a liaison for press release needs with our PR agency
• Social media management
• Implement and manage corporate social media strategy
• Create a weekly/monthly content calendar for main corporate social accounts and execute all aspects of such content for publication
• Assist with practice level social media account management
• Using Google Analytics and channel-specific analytics (I.E. Facebook, YouTube, Twitter, etc.) and other measurement tools to provide reports on follower growth, engagement, etc., and continually find ways to improve on those metrics through testing and new initiatives

Qualifications:

• Associates or Bachelors degree in Marketing or a related field and\or 2 years relevant experience in a Marketing role
• Self-starter with ability to accept direction, yet work independently
• Working experience with social media platforms
• Proven organizational skills to manage multiple projects simultaneously and produce high quality results on deadline
• Excellent verbal and written communication skills
• Critical thinking, problem solving, accuracy and attention to detail
• Basic photography and graphic design skills
• Experience in working cross-functionally with agencies, vendors, internal partners and others to gather requirements and document processes while providing updates (weekly, monthly, quarterly, yearly) of activities