Marketing & Communications Coordinator

Alabama Independent Insurance Agents, Inc.; Birmingham (AL); On-site; USD 45,000 - 65,000; Full time

Job summary

Alabama Independent Insurance Agents, Inc. is seeking a Marketing and Communications Coordinator to enhance brand awareness through innovative marketing strategies. This role involves managing campaigns across various media, utilizing AI to optimize results, and developing strong relationships with clients and agents.

The ideal candidate will excel in communication, possess strong organizational skills, and have a background in marketing or business. Opportunities for career progression are available in this dynamic environment.

Qualifications

• Excellent communication skills vital for marketing outreach.
• Organizational ability to manage multiple campaigns effectively.
• Experience with marketing tools and trends, especially AI-driven.

Responsibilities

• Execute traditional and AI-driven marketing strategies.
• Develop and manage digital campaigns, tracking ROI.
• Collaborate on targeted marketing campaigns.

Skills

Excellent written/verbal communication and interpersonal skills

Excellent organizational and time management skills

Proficient in Microsoft Office Suite

Sales/CRM software such as HubSpot

Current on AI tools and marketing trends

Education

Bachelor’s degree in a marketing or business-related field

Insurance industry and/or marketing experience

Job description

Marketing and communications coordinator for a fast-growing commercial insurance wholesaler and specialty workers’ compensation program administrator. Responsible for propelling marketing strategies and advertising campaigns across traditional, digital, and social media channels; focus on AI-driven insights to increase brand awareness; designing and implementing communication strategies for production teams; developing and maintaining relationships with clients and customers; and identifying new products, leads, and opportunities to grow the company. Career progression opportunities available.

Duties/Responsibilities

• Execute traditional and AI-driven marketing strategies, including print, events, and digital campaigns.
• Develop and manage social media and digital campaigns (email/web), tracking performance and ROI.
• Collaborate with underwriters to develop targeted marketing campaigns based on appetite, classes, and market opportunities.
• Responsible for lead development and handoff to production underwriters.
• Use data analytics and automation tools to optimize campaigns and improve results.
• Communicate products and markets through in-person, print, and digital channels.
• Manage agent onboarding and maintain relationships with agents, clients, and carriers.
• Support industry events, conferences, webinars, and online engagement efforts.
• Utilizes negotiation and persuasion skills through friendly, professional interactions with customers.
• Attends industry related meetings, functions and conventions as company representative.

Required Skills/Abilities

• Excellent written/verbal communication and interpersonal skills.
• Excellent organizational and time management skills.
• Proficient in Microsoft Office Suite and Sales/CRM software such as HubSpot.
• Current on AI tools, marketing trends, and social media best practices.

Education and Experience

• Bachelor’s degree in a marketing or business-related field preferred.
• Insurance industry and/or marketing experience preferred.