Marketing & Communications Content Strategist

Collin College; Plano (TX); On-site; USD 59,000 - 73,000; Full time

Benefits offered by this job

Competitive benefits

Equal opportunity employer

Job summary

Collin College is seeking a dynamic communications professional to advise campus leadership and provide strategy and content creation across publications, social media, and digital content. This role sits within the district’s communications team and focuses on promoting Collin College, its events, and programs to diverse audiences.

The ideal candidate brings AP style expertise, solid writing ability, and experience with digital platforms, video, and online marketing.

Qualifications

• Bachelor's degree in communication, public relations, journalism, or a related field from an accredited institution.
• Five (5) years of related experience required.
• This is a Security Sensitive position and requires a criminal background check.

Responsibilities

• Develop relationships throughout the college community to solicit content and story ideas to promote college offerings and events.
• Serve as a creative consultant to campus leadership for marketing and communication strategies and needs.
• Create feature content through strong writing skills in AP style within established deadlines for inclusion in college publications, social media, collateral, internal communications and other platforms.
• Initiate concept and write ad copy for digital and print media campaigns.
• Identify video opportunities, plan and direct video segments, and recruit talent for video productions shared with the college’s various audiences.
• Assist in the pre-production and production of publications, college videos and other digital content with our team.
• Support the planning, organization, and execution of special events, including speaker events, graduation and pinning ceremonies, groundbreakings and ribbon-cuttings.
• Collect and draft editorial content and proofread for publications such as the president’s report, external publications, e-newsletters and blogs.
• Assist with media campaigns, including research, writing and distributing news releases to promote the college and its initiatives.
• Assist with media relations and be able to serve as a resource and on-camera, as needed.

Skills

AP style

Digital platforms

Social media

Online marketing

Marketing principles

Video skills

News writing

Editing

Organization

Project management

Interviewing

On-camera guidance

Education

Bachelor's degree in communication/public relations/journalism

Job description

Collin College is seeking a dynamic communications professional to advise campus leadership and provide strategy and content creation across publications, social media, and digital content. This role sits within the district’s communications team and focuses on promoting Collin College, its events, and programs to diverse audiences.

The ideal candidate brings AP style expertise, solid writing ability, and experience with digital platforms, video, and online marketing.