Marketing Communication Strategist, Strategy and Insights, Reputation Marketing and Insights

Amazon; Arlington (VA); On-site; USD 80,000 - 120,000; Full time

Job summary

An innovative industry leader is seeking a Marketing Communication Strategist to join their dynamic team. In this pivotal role, you will craft and implement strategic messaging for reputational campaigns, leveraging data insights to drive impactful marketing initiatives. Your ability to collaborate across functions and adapt to a rapidly changing environment will be key to success. This position offers a unique opportunity to influence the narrative and elevate the company's reputation through integrated marketing strategies. If you're passionate about making a difference in a fast-paced setting, this role is for you.

Qualifications

• 6+ years of professional marketing experience required.
• Experience managing acquisition marketing or channel programs.

Responsibilities

• Developing paid campaign messaging and briefs driven by insights.
• Collaborating with stakeholders to create an integrated marketing plan.

Skills

Marketing Strategy

Data Analysis

Campaign Management

Cross-Functional Collaboration

Communication Skills

Education

Bachelor's Degree

Master's Degree

Tools

Excel

Tableau

Job description

Marketing Communication Strategist, Strategy and Insights, Reputation Marketing and Insights

Join us to apply for the Marketing Communication Strategist, Strategy and Insights, Reputation Marketing and Insights role at Amazon.

Description

As a Campaign Strategist on the Reputation Marketing and Insights team, you will be responsible for developing paid messaging and integrated campaign strategies for reputational campaigns. This includes guiding the overall campaign narrative across earned, owned, and paid channels to achieve campaign goals. You will collaborate with the research team to build on existing insights, identify learning gaps, and produce concise guiding insights, messages, and proof points to maximize impact. Additionally, you will monitor the external environment in which Amazon's campaigns operate and stay informed about upcoming developments and announcements. The strategy team ensures comprehensive execution of cross-functional campaigns that deliver results greater than the sum of individual parts.

The role requires resourcefulness, strategic thinking, translating research into messaging, and adapting to rapid change and ambiguity. The scope is vast but meaningful and energizing. This is an individual contributor role.

Key responsibilities include:

1. Identifying and communicating research needs for campaign strategy development.
2. Developing paid campaign messaging and briefs driven by core insights from data and research.
3. Collaborating with multiple stakeholders to develop an integrated marketing plan based on insights and cross-channel strategies.
4. Aligning deliverables with key stakeholder teams.
5. Managing a substance repository with research insights and legal language.
6. Working with research and creative teams to develop testing protocols to optimize campaign content.
7. Proposing future actions and campaign substance to elevate Amazon’s reputation.

About The Team

This team operates within the Communications and Corporate Responsibility (CCR) organization.

Basic Qualifications

• 6+ years of professional marketing experience.
• Experience managing acquisition marketing or channel programs.
• Data-driven decision-making skills.
• Proficiency with Excel or Tableau.
• Experience executing cross-functional marketing programs.
• Experience managing campaigns across multiple time zones and languages.
• Bachelor’s, Master’s, or equivalent degree.

Preferred Qualifications

• Leadership in aligning large cross-functional teams and agency partners.
• Experience with joint marketing plans with global strategic partners.

Amazon is an equal opportunity employer. For workplace accommodations, visit this link.