Marketing & Communication Specialist

Ecovacs Europe GmbH; United States; Híbrido; USD 79.000 - 124.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Employee discount on ECOVACS robots

Descripción de la vacante

ECOVACS Europe GmbH in France seeks a senior Marketing & Communications lead to drive locally relevant PR, influencer and integrated campaigns aligned with business objectives. You will own KPI tracking across campaigns, manage media relations and coordinate with sales, product and regional teams to scale growth.

Fluent English and French are required, with 10+ years in consumer electronics marketing and a hands-on, autonomous mindset in a fast-paced international environment.

Formación

• Bachelor’s degree in Marketing, Communications or related field.
• 10+ years of experience within consumer electronics.
• Experience as a PR/Communications/Marketing or similar role.
• Understanding of media relations and digital media strategies.
• Understanding of the business landscape and channel marketing, POSM etc.
• Experience with budget planning and allocation as well as defining and tracking KPI’s.
• Affinity to work with numbers and a good understanding of ROI-concept.
• Experience in implementing ATL campaigns in the French market.
• Excellent communication abilities and interpersonal relationship skills.
• Fluent English and French, oral and written.
• Proficient in MS Office; familiarity with design software (e.g. Photoshop, InDesign) and content management systems is a plus.
• Organized and detail-oriented working style with strong negotiation skills.
• Hands-on mentality and great ability to solve problems and make decisions.

Responsabilidades

• Lead Marketing & Communication Activities in France. Own and execute local PR, influencer, brand and integrated marketing strategies aligned with business objectives.
• Drive Marketing Performance & KPIs. Define, monitor and own KPIs across PR, influencer, brand and media campaigns; optimize campaigns and investments.
• Act as a Local Brand Representative. Represent ECOVACS in France with media, influencers, agencies and external partners.
• Localize Global & EMEA Marketing Strategies. Adapt global strategies to the French market and share insights with EMEA teams.
• Own Integrated Campaign Execution. Manage campaigns end-to-end including launches, activations and external agencies.
• Demonstrate Strategic Ownership & Accountability. Drive improvements in a fast-paced, international environment.

Conocimientos

Marketing strategy

PR & Communications

KOL campaigns

Media relations

Budget management

ROI analysis

French language

English language

Brand partnerships

Campaign localization

Educación

Bachelor's degree in Marketing, Communications or related field

Herramientas

Photoshop

InDesign

MS Office

Descripción del empleo

Задачи

1. Lead Marketing & Communication Activities in France Own and execute local PR, influencer, brand and integrated marketing strategies aligned with business objectives. Manage media relations, press activities, product announcements and PR agencies. Develop and execute KOL/influencer campaigns, brand events, sponsorships and partnerships. Coordinate paid media activations across social media, TV, OOH and radio. Ensure all marketing activities are integrated, locally relevant and commercially impactful.
2. Drive Marketing Performance & KPIs Define, monitor and take ownership of KPIs across PR, influencer, brand and media campaigns. Analyze campaign performance, benchmark results and identify improvement opportunities. Translate performance data and market insights into actionable recommendations. Continuously optimize campaigns, channel mix and marketing investments.
3. Act as a Local Brand Representative Represent ECOVACS in France with media, influencers, agencies and external partners. Act as a key local communication contact and brand spokesperson when required. Build strong relationships with journalists, KOLs and industry stakeholders. Ensure consistent brand messaging, positioning and communication standards.
4. Localize Global & EMEA Marketing Strategies Adapt global and EMEA marketing strategies, campaigns and product messaging to the French market. Ensure local activities reflect French consumer preferences, cultural trends and commercial priorities. Share market insights, opportunities and recommendations with EMEA teams.
5. Own Integrated Campaign Execution Independently manage marketing campaigns end-to-end, from strategy and planning to execution and evaluation. Coordinate product launches, retail activations, brand campaigns and external agencies. Manage campaign timelines, budgets, deliverables and stakeholder expectations. Ensure effective collaboration with Sales, Product, Retail, Channel Marketing and EMEA teams.
6. Demonstrate Strategic Ownership & Accountability Take full responsibility for assigned marketing workstreams and business outcomes. Combine strategic thinking with hands‑on execution and a proactive, solution-oriented mindset. Challenge existing approaches, identify opportunities and drive continuous improvement. Work independently in a fast-paced, international environment with strong commercial awareness.

Требования

• Bachelor’s degree in Marketing, Communications or a related field
• 10+ years of experience within consumer electronics
• Experience as a PR/Communications/Marketing or similar role
• Understanding of media relations and digital media strategies
• Understanding of the business landscape and channel marketing, POSM etc.
• Experience with budget planning and allocation as well as defining and tracking KPI’s
• Affinity to work with numbers and a good understanding of ROI-concept
• Experience in implementing ATL campaigns in the French market
• Excellent communication abilities and interpersonal relationship skills
• Fluent English and French, oral and written
• Proficient in MS Office; familiarity with design software (e.g. Photoshop, InDesign) and content management systems is a plus
• Organized and detail-oriented working style with strong negotiation skills
• Hands-on mentality and great ability to solve problems and make decisions

Условия

• The possibility to work independently in an experienced, vibrant and highly motivated team
• To grow with us in a dynamic and fast-growing environment
• The chance to develop and implement your own ideas
• Employee discount on ECOVACS robots