Marketing Cloud Principal Consultant

Xtagservices; Charlotte (NC); On-site; USD 120,000 - 150,000; Full time

Job summary

A leading data solutions provider is seeking an experienced individual for a role involving Salesforce Marketing Cloud and data architecture. Candidates should possess over 12 years of hands-on experience and strong leadership skills, particularly in stakeholder management and campaign execution strategies. This position is located in Charlotte, North Carolina.

Qualifications

• 12+ years of hands-on Salesforce Marketing Cloud & Data Architecture experience.
• Expertise in customer mastering, compliance & preference mart management.
• Strong knowledge of campaign execution strategies & integrations.

Responsibilities

• Assess customer mastering & data architecture.
• Guide project delivery with timely execution.
• Define execution boundaries between internal systems & Salesforce Marketing Cloud.

Skills

Salesforce Marketing Cloud expertise

Data architecture

Leadership

Stakeholder management

Job description

Responsibilities

• Assess customer mastering & data architecture and provide expert recommendations
• Guide project delivery with timely execution and advanced enhancements
• Define execution boundaries between internal systems & Salesforce Marketing Cloud
• Lead preference mart upgrades, ensuring compliance with opt-out preferences
• Shape end-to-end campaign execution strategies and anticipate future requirements
• Recommend best practices for data exchange across Salesforce Marketing Cloud, Adobe, LiveRamp & other platforms
• Leverage both real-time & static data for campaign effectiveness
• Drive innovation with improvements beyond legacy system replication

Qualifications

• 12+ years of hands-on Salesforce Marketing Cloud & Data Architecture experience
• Expertise in customer mastering, compliance & preference mart management
• Strong knowledge of campaign execution strategies & integrations
• Experience working with Adobe, LiveRamp & other third-party ecosystems
• Excellent leadership, consulting & stakeholder management skills