Salesforce Marketing Cloud Principal Consultant

ConglomerateIT; Charlotte (NC); Hybrid; USD 110,000 - 226,686; Part time

Job summary

A leading technology consulting firm in Charlotte, NC is seeking an experienced Salesforce Marketing Cloud Principal Consultant to provide strategic direction and expert guidance on current and future initiatives. Candidates should have deep knowledge in data architecture and customer mastering. This role is hybrid and offers competitive compensation.

Qualifications

• Deep knowledge of data architecture and customer mastering.
• Experience with compliance and campaign execution.
• Ability to provide strategic guidance for future initiatives.

Responsibilities

• Provide expert assessment of existing work and advise on future directions.
• Guide the project toward a practical scope while incorporating enhancements.
• Define execution responsibilities between Park Place and Salesforce Marketing Cloud.

Skills

Data architecture

Customer mastering

Compliance

Campaign execution

Best practices in data exchange

Real-time data utilization

Tools

Salesforce Marketing Cloud

Adobe

LiveRamp

Job description

Overview

Job Title: Salesforce Marketing Cloud Principal Consultant

Tax Term: W2/1099

Location: Hybrid

Employment Type: Contract

Duration: 12+ months

About Us:

ConglomerateIT is a certified and pioneer in providing premium end-to-end Global Workforce Solutions and IT Services to diverse clients across various domains. Visit us at http://www.conglomerateit.com

Our mission is to establish global cross-culture human connections that further the careers of our employees and strengthen the businesses of our clients. We are driven to use the power of global network to connect business with the right people without bias. We provide Global Workforce Solutions with affability.

Job Summary

We are looking for a highly experienced Marketing Cloud Principal Consultant who can drive strategic decisions and provide expert guidance on both current and future initiatives within Park Place. The role demands deep knowledge of data architecture, customer mastering, compliance, and campaign execution.

Key Responsibilities

• Provide expert assessment of existing work (customer mastering and data architecture) and advise on future directions to ensure alignment with or above industry benchmarks.
• Guide the project toward a practical, timely scope while still incorporating advanced capabilities and valuable enhancements.
• Define clear boundaries between execution responsibilities handled within Park Place and those carried out in Salesforce Marketing Cloud.
• Lead conversations on preference mart upgrades, balancing regulatory requirements with customer-friendly, granular opt-out choices.
• Shape both current and future-state execution strategies by reviewing end-to-end campaign processes and offering forward-looking recommendations (anticipating Phase 2 implications).
• Recommend best practices for seamless data exchange between Park Place and integrated ecosystems like Salesforce Marketing Cloud, Adobe, LiveRamp, and third-party vendors.
• Drive the organization’s approach to leveraging both static and real-time data, ensuring real-time insights are fully utilized in campaign strategies.
• Challenge the team to avoid simply recreating internal systems, and identify areas where meaningful improvements and innovative solutions can be achieved.

Seniority

• Mid-Senior level

Job Function

• Other

Industries

• IT Services and IT Consulting

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Charlotte, NC salary ranges shown as examples in the listing: $167,032.32-$226,686.72; $110,000-$186,000; $105,600-$165,000; other related roles are listed periodically.

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