Marketing Campaigns & Ops Lead

Buckeye Broadband; Northwood (OH); On-site; USD 55,000 - 75,000; Full time

Job summary

Buckeye Broadband in Northwood, OH seeks a Marketing Operations Specialist to plan, execute, and measure marketing initiatives across Residential, Business, and Connected Communities. You will coordinate campaigns and content with internal teams and external partners to keep projects on track and aligned with brand standards.

The role manages timelines, collateral, reporting, and front desk coverage, reporting to the Marketing Manager.

Qualifications

• High school diploma or GED required.
• Associate degree in Marketing, Communications, Business, or related field, or equivalent combination of education and relevant experience - Required.
• Bachelor's degree in Marketing, Communications, Business, Public Relations, or related field preferred.
• Two to four years of marketing operations, marketing, communications, project coordination, sales support, customer service, or related experience - Preferred.
• Experience supporting marketing campaigns, reporting, CRM platforms, project management systems, customer communications, or cross-functional projects - Preferred.
• Experience in telecommunications, technology, subscription-based services, sales support, or customer-facing environments - Preferred

Responsibilities

• Coordinating integrated marketing campaigns across digital, print, email, social media, direct mail, website, event, and customer communication channels.
• Supporting marketing initiatives for Residential, Business, and Connected Communities products, services, promotions, and customer segments.
• Managing campaign timelines, project workflows, approvals, deliverables, production schedules, and related documentation.
• Assisting with audience coordination, segmentation requests, list management, campaign deployment, and performance tracking.
• Preparing campaign summaries, reports, dashboards, and recommendations to measure effectiveness and identify opportunities for improvement.
• Maintaining marketing calendars, project trackers, creative assets, and campaign files to support efficient execution and team visibility.
• Creating, editing, proofreading, and coordinating marketing materials, including emails, flyers, presentations, sales collateral, website updates, customer notices, social media posts, and promotional materials.
• Ensure customer-facing communications are accurate, clear, brand-consistent, and aligned with approved messaging.
• Supporting website updates, email campaigns, social media scheduling, landing pages, digital promotions, and customer retention communications.
• Assisting with product launches, service updates, market research, competitor monitoring, and leadership presentations.
• Collaborating with internal teams, agencies, printers, media partners, vendors, and other stakeholders to support marketing objectives and deadlines.
• Supporting budget tracking, invoice processing, purchase orders, campaign fulfillment, and vendor coordination.
• Help improve marketing processes, documentation, and workflows to increase accuracy, efficiency, and accountability.
• Coordinating internal communications and project updates for assigned marketing initiatives and special projects.
• Coordinating event materials, promotional support, logistics, and post-event reporting for sponsorships, community events, sales events, trade shows, and partnership initiatives.
• Supporting community-facing marketing efforts that strengthen Buckeye Broadband's local presence and customer relationships.
• Providing backup front desk coverage during breaks, absences, vacations, and other staffing needs.
• Greeting customers and visitors professionally and help maintain a welcoming, organized lobby and customer service area.
• Assisting customers with basic account inquiries, product information, service availability questions, appointment scheduling, and authorized sales or service requests.
• Supporting prospecting, customer retention efforts, monthly and annual sales objectives, and customer satisfaction initiatives.
• Promoting appropriate Buckeye Broadband products, services, and offers based on customer needs.
• Coordinating with Sales, Customer Support, Technical Support, and other departments to route customer inquiries or issues appropriately.
• Following and enforcing the Company’s policies and procedures, including the EEO guidelines and safety, at all times.
• Perform any other departmental or company duties as needed.

Skills

Campaign coordination

Project management

CRM platforms

Marketing automation

Content coordination

Vendor communications

Reporting and dashboards

Education

Associate degree in Marketing, Communications, Business, or related field

Bachelor's degree in Marketing, Communications, Business, Public Relations, or related field preferred

Two to four years experience in marketing operations or related

Tools

CRM systems

Marketing automation platforms

Google Analytics

WordPress

HubSpot

Smartsheet

Adobe Creative Suite

Job description

Buckeye Broadband in Northwood, OH seeks a Marketing Operations Specialist to plan, execute, and measure marketing initiatives across Residential, Business, and Connected Communities. You will coordinate campaigns and content with internal teams and external partners to keep projects on track and aligned with brand standards.

The role manages timelines, collateral, reporting, and front desk coverage, reporting to the Marketing Manager.