Marketing Campaign Specialist, Agentic AI

Eightfold; Santa Clara (CA); On-site; USD 120,000 - 170,000; Full time

Benefits offered by this job

Equity awards

Bonuses/commissions

Medical + vision + dental

Job summary

Eightfold.ai is seeking a Marketing Campaign Manager to plan, build, and optimize campaigns across email, paid, web, and events using AI tools. Open to candidates in the San Francisco Bay Area, the role is hybrid with in‑office work in the Santa Clara area three days a week to drive pipeline and product adoption.

You will own the full lifecycle, leverage AI for research and content creation, and collaborate with marketing ops to ensure alignment with product launches and ABM programs.

Qualifications

• 1–3 years of experience in B2B marketing, demand generation, or campaign management (internships and co‑ops welcome).
• Hands‑on experience running campaigns in at least one marketing automation platform (e.g., HubSpot, Marketo, Pardot) and working with a CRM such as Salesforce.
• Demonstrated experience using AI tools like ChatGPT, Claude, Perplexity, Gemini, or similar to support research, content creation, and/or campaign operations.
• Understanding of multi‑touch funnels, lead lifecycle stages, and key SaaS metrics (MQL, SQL, opportunity, pipeline, revenue).
• Comfortable working with data: building lists, reading dashboards, interpreting basic performance reports, and making recommendations.
• Strong writing and editing skills, especially for email and web copy.

Responsibilities

• Own the full campaign lifecycle, integrating email, paid media, webinars, events, and website to drive pipeline and product adoption.
• Use AI tools for market research, audience insights, and campaign ideation, including persona pain points, messaging angles, and competitive positioning.
• Draft and refine campaign assets with AI assistance: email sequences, landing pages, ad copy, nurture tracks, and event promotions.
• Build and manage campaign workflows in our marketing automation and CRM stack (Marketo + Salesforce), including segmentation, lead routing rules, and scoring logic.
• Set up, QA, and launch campaigns end to end: list pulls, UTM tracking, form/landing page setup, testing, and post-launch monitoring.
• Use AI agents and analytics to monitor performance, generate insights, and recommend optimizations on subject lines, offers, creative, and audience segments.
• Maintain a prompt and agent playbook documenting effective prompts, workflows, and automations for reuse by other marketers.
• Partner cross‑functional teams—demand generation, product marketing, sales, and marketing operations—to align campaigns with product launches, ABM programs, and sales motions.
• Stay current on AI marketing trends and emerging tools, test new capabilities, and propose new AI‑powered use cases for our programs.

Skills

B2B marketing

Campaign management

AI tools usage

Data analysis

Strong writing

Tools

HubSpot

Marketo

Pardot

Salesforce

Job description

Marketing Campaign Manager

Eightfold is building agentic AI solutions for enterprises. We’re looking for a Marketing Campaign Manager who can plan, build, and optimize campaigns using AI tools end to end across email, paid, web, and events.

Responsibilities

• Own the full campaign lifecycle, integrating email, paid media, webinars, events, and website to drive pipeline and product adoption.
• Use AI tools (Perplexity, Claude, ChatGPT, Gemini) for market research, audience insights, and campaign ideation, including persona pain points, messaging angles, and competitive positioning.
• Draft and refine campaign assets with AI assistance: email sequences, landing pages, ad copy, nurture tracks, and event promotions.
• Build and manage campaign workflows in our marketing automation and CRM stack (Marketo + Salesforce), including segmentation, lead routing rules, and scoring logic.
• Set up, QA, and launch campaigns end to end: list pulls, UTM tracking, form/landing page setup, testing, and post-launch monitoring.
• Use AI agents and analytics to monitor performance, generate insights, and recommend optimizations on subject lines, offers, creative, and audience segments.
• Maintain a prompt and agent playbook documenting effective prompts, workflows, and automations for reuse by other marketers.
• Partner cross‑functional teams—demand generation, product marketing, sales, and marketing operations—to align campaigns with product launches, ABM programs, and sales motions.
• Stay current on AI marketing trends and emerging tools, test new capabilities, and propose new AI‑powered use cases for our programs.

What 'AI-powered' Means in This Role

• Research and insights: Run deep research on markets, accounts, and personas with AI tools, then synthesize findings into campaign briefs.
• Content production: Use ChatGPT/Claude to generate first drafts of emails, ad variants, webinar outlines, and nurture trees, then edit for quality and brand alignment.
• Agentic workflows: Collaborate with marketing ops to define and run AI agents that handle tasks like audience segmentation, performance summaries, and experiment proposals.
• Experimentation: Use AI to propose and prioritize A/B tests, analyze results, and recommend next steps.

Qualifications

• 1–3 years of experience in B2B marketing, demand generation, or campaign management (internships and co‑ops welcome).
• Hands‑on experience running campaigns in at least one marketing automation platform (e.g., HubSpot, Marketo, Pardot) and working with a CRM such as Salesforce.
• Demonstrated experience using AI tools like ChatGPT, Claude, Perplexity, Gemini, or similar to support research, content creation, and/or campaign operations.
• Understanding of multi‑touch funnels, lead lifecycle stages, and key SaaS metrics (MQL, SQL, opportunity, pipeline, revenue).
• Comfortable working with data: building lists, reading dashboards, interpreting basic performance reports, and making recommendations.
• Strong writing and editing skills, especially for email and web copy.
• Detail‑oriented and process‑driven, with the ability to manage multiple campaigns and deadlines simultaneously.
• Curiosity and a builder mindset—experimenting with new tools, automations, and workflows.
• Clear written and verbal communication skills and a collaborative, service‑oriented mindset when partnering with marketing, sales, and operations teams.
• Nice to have: experience in marketing AI, SaaS, or enterprise software products; exposure to agentic AI or similar concepts; familiarity with A/B testing, attribution reporting, and common B2B sales motions.

Location & Work Model

This role is open only to candidates in the SanFrancisco Bay Area. It is a hybrid position, with expectations to work in the Santa Clara office three days per week.

Benefits

Our comprehensive benefits include family medical, vision and dental coverage, competitive base salary, and eligibility for equity awards and discretionary bonuses or commissions.

Equal Employment Opportunity

Eightfold.ai provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, veteran or disability status.