Marketing Campaign Manager

Institutional Shareholder Services; Washington (Washington County); On-site; USD 80,000 - 95,000; Full time

Benefits offered by this job

Medical, Dental, and Vision coverage

401(k) with company match

Hybrid working options

Flexible time off

Job summary

Institutional Shareholder Services is seeking a Marketing Campaign Manager to join our Global Marketing team in Washington, DC. The role focuses on planning, executing, and optimizing integrated marketing campaigns across global markets, driving brand awareness, engagement, and lead generation.

The position is an individual contributor role with potential future supervisory responsibilities, requiring 6–8+ years in B2B or professional services marketing and hands-on experience with marketing

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 6-8+ years of experience in B2B and/or professional services industry marketing.
• Hands-on experience with marketing automation platforms such as HubSpot and digital campaigns.

Responsibilities

• Plan, execute, and optimize integrated marketing campaigns across multiple channels.
• Develop campaign timelines, workflows, and project plans to ensure timely delivery.
• Coordinate campaign execution across multiple business lines and global regions.
• Support lead generation, lead nurturing, client engagement, and retention objectives.
• Own the execution of email campaigns and lead nurturing programs using HubSpot or similar platforms.
• Build segmentation, deployment, testing, and automated workflows; monitor performance.
• Lead the planning and execution of webinars, conferences, and industry events.
• Collaborate with product, advisory teams, and agencies to develop campaign assets.

Skills

Campaign management

Multichannel marketing

Email marketing

Project management

Analytics

Communication

Stakeholder management

Microsoft Office

Education

Bachelor's degree in Marketing/Communications/Business

Tools

HubSpot

Job description

Institutional Shareholder Services

Location: Washington DC, US

Type: Full time

Req ID: JR_10167

Let's be #BrilliantTogether

ISS-Corporate is seeking a highly motivated and results-oriented Marketing Campaign Manager to join our Global Marketing team.

Reporting to the Global Head of Marketing, this role will be responsible for planning, executing, and optimizing integrated marketing campaigns that drive brand awareness, engagement, lead generation, and client retention across global markets. This role is currently an individual contributor position, with the possibility of assuming direct supervisory responsibilities in the future.

The successful candidate will have experience managing multi-channel B2B marketing programs, including email marketing, webinars, virtual and in-person events, thought leadership promotion, and digital campaigns. This individual will collaborate closely with Sales, Product, Advisory, and Marketing colleagues around the world to bring compelling campaigns to life while ensuring seamless execution and measurable business impact.

Key Responsibilities

Campaign Management

• Plan, execute, and optimize integrated marketing campaigns across multiple channels, including email, webinars, events, and digital advertising.
• Develop campaign timelines, workflows, and project plans to ensure timely delivery of marketing initiatives.
• Coordinate campaign execution across multiple business lines and global regions.
• Support lead generation, lead nurturing, client engagement, and retention objectives.

Email Marketing & Marketing Automation

• Own the execution of email campaigns and lead nurturing programs using HubSpot or similar marketing automation platforms.
• Build and manage audience segmentation, email deployment, testing strategies, and automated workflows.
• Monitor campaign performance and implement ongoing optimizations to improve engagement and conversion rates.
• Ensure data quality and adherence to relevant privacy and compliance requirements.

Events & Webinar Management

• Lead the planning and execution of webinars, conferences, sponsorships, roundtables, and industry events.
• Coordinate registration processes, event logistics, speaker preparation, promotional activities, and post-event follow-up.
• Partner with internal subject matter experts and external vendors to deliver high-quality attendee experiences.
• Measure event performance and report on attendance, engagement, and pipeline generation.

Content Promotion

• Project manage the promotion of thought leadership content, including reports, whitepapers, blogs, webinars, and research publications.
• Collaborate with product experts, advisory teams, designers, and external agencies to develop campaign assets and promotional materials.
• Write and edit compelling marketing copy for emails, landing pages, and event promotions.

Reporting & Analysis

• Track, analyze, and report on campaign performance, including engagement, and lead generation metrics.
• Use data insights to continuously improve campaign strategy and execution.

Cross-Functional Collaboration

• Partner closely with Sales, Product, Advisory, and Client Success teams to align marketing initiatives with business priorities.
• Coordinate with creative, digital, and compliance stakeholders to ensure marketing materials meet brand and compliance requirements.
• Support the development and execution of go-to-market plans for new products and service offerings.

Qualifications & Experience

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• At least 6-8+ years of experience in B2B and/or professional services industry marketing
• Proven experience executing integrated marketing campaigns across email, webinars, events, digital channels, and content marketing.
• Hands-on experience with marketing automation platforms such as HubSpot.
• Strong project management skills with the ability to manage multiple priorities and deadlines simultaneously.
• Excellent written and verbal communication skills.
• Strong analytical mindset with experience interpreting campaign performance metrics.
• Advanced stakeholder management skills with the ability to influence and collaborate across all levels of an organization.
• High attention to detail and commitment to executional excellence.
• Proficiency with Microsoft Office Suite, including PowerPoint, Excel, and Word.

LOCATION

• Washington, DC: A modern, open-floor workspace on Rhode Island Avenue in Northwest DC, with an onsite gym and convenient metro access.

COMPENSATION

• The Washington, DC expected base pay range is $80,000- $95,000 per year. Exact compensation may vary based on skills, experience, and level of education.
• In addition to the base salary, this role includes performance-based incentive compensation, with total annual earnings potential aligned to individual performance.

#LI-MK1 #MidSenior #Marketing #ICS

What You Can Expect from Us

At ISS STOXX, our people are our driving force. We are committed to building a culture that values diverse skills, perspectives, and experiences. We hire the best talent in our industry and empower them with the resources, support, and opportunities to grow—professionally and personally.

Together, we foster an environment that fuels creativity, drives innovation, and shapes our future success.

Let's empower, collaborate, and inspire.

Let's be #BrilliantTogether.

About ISS STOXX

ISS STOXX GmbH is a leading provider of research and technology solutions for the financial market. Established in 1985, we offer top-notch benchmark and custom indices globally, helping clients identify investment opportunities and manage portfolio risks. Our services cover corporate governance, sustainability, cyber risk, and fund intelligence. Majority-owned by Deutsche Börse Group, ISS STOXX has over 3,400 professionals in 33 locations worldwide, serving around 6,400 clients, including institutional investors and companies focused on ESG, cyber, and governance risk. Clients trust our expertise to make informed decisions for their stakeholders' benefit.

ISS Corporate Solutions, Inc. ("ISS-Corporate") is a leading provider of cutting-edge SaaS and high-touch advisory services to companies, globally. Companies turn to ISS-Corporate for expertise in designing and managing governance, compensation, sustainability, and cyber risk programs that align with company goals, reduce risk, and manage the needs of a diverse shareholder base by delivering data, tools, and advisory services. ISS-Corporate's global client base extends across North America, Europe, and Asia, as well as other established and emerging markets worldwide.

Visit our website: iss-corporate.com

View additional open roles: https://www.issgovernance.com/join-the-iss-team/

We are proud to offer the following featured benefits

• Medical, Dental, and Vision coverage
• 401(k) with a company match up to 9%, including a Safe Harbor contribution
• Flexible Spending Account (FSA) and commuter benefit programs
• Generous paid time off
• Volunteer Day
• Paid parental leave
• Hybrid working options

Institutional Shareholder Services Inc. (ISS) is an equal employment opportunity employer and does not discriminate against any employee or applicant because of race, color, ethnicity, creed, religion, sex, age, height, weight, citizenship status, national origin, social origin, sexual orientation, gender identity or gender expression, pregnancy status, marital status, familial status, mental or physical disability, veteran status, military service or status, genetic information, or any other characteristic protected by law (referred to as "protected status"). All activities including, but not limited to, recruiting and hiring, recruitment advertising, promotions, performance appraisals, training, job assignments, compensation, demotions, transfers, terminations (including layoffs), benefits, and other terms, conditions, and privileges of employment, are and will be administered on a non-discriminatory basis, consistent with all applicable federal, state, and local requirements. For more information, please view https://www.dol.gov/agencies/ofccp/posters

ISS is committed to complying fully with the Americans with Disabilities Act (ADA) and other applicable federal, state, and local laws. ISS is also committed to ensuring equal opportunity in employment for qualified person with disabilities. ISS prohibits discrimination against applicants and employees on the basis of disability as it pertains to the job application and hiring process and other terms and conditions of employment. If you are an individual with a disability and would like to request a reasonable accommodation as part of the employment selection process, please contact [e-mail]. This email is created exclusively to assist disabled job seekers where disability prevents them from being able to apply online. Only messages left for this purpose will be returned. Messages sent for other purposes, such as following up on an application or other technical issues not related to a disability, will not receive a response.

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