Marketing Campaign Manager

Vertisystem; United States; Remote; USD 60,000 - 80,000; Full time

Job summary

A leading company is seeking a Senior Marketing Campaign Manager for a fully remote role. The position involves developing and executing marketing campaigns to drive demand for Customer Acceleration programs. The ideal candidate will manage multiple campaigns, collaborate with cross-functional teams, and utilize data analysis to optimize results. A strong background in digital marketing and project management is essential, along with a Bachelor's degree and 10+ years of relevant experience.

Qualifications

• 10+ years of experience in marketing or campaign management roles.
• Deep understanding of internal and external campaign nuances.

Responsibilities

• Develop and implement Customer Acceleration campaign strategies.
• Create and execute demand generation and awareness programs.
• Analyze data to determine program effectiveness.

Skills

Project Management

Digital Marketing

Data Analysis

Communication

Team-oriented Mindset

Education

Bachelor’s degree in marketing

Bachelor’s degree in business

Tools

Marketo

Google Drive

Asana

Job description

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Base pay range

$75.00/hr - $80.00/hr

Direct message the job poster from Vertisystem

Sr. Service Delivery Manager – Talent Acquisition at Vertisystem (A MOURI Tech Company)

Job Title: Senior Marketing Campaign Manager, Customer Acceleration IV

Location: Fully Remote Role

Duration: 06+ Months Contract with Good Possible Extension

Pay Range: $75- $80 Per hour on W2

Preference for Central, Eastern, or Mountain time Only

Job Description:

• We are looking for a Senior Marketing Manager, Customer Acceleration, to develop and execute internal and external campaigns and other marketing activities to build awareness and drive demand for Client’s Customer Acceleration programs. The role will work with a broad cross-functional team across multiple departments to deliver measurable results. Activities will span across web, social, and email, online events, podcasts, video, and other channels.

• The ideal candidate will be an execution machine, team-oriented, comfortable communicating across many audiences, and able to project and manage multiple campaigns within a fast-paced environment. You’ll be responsible for developing new campaign ideas, executing campaigns, testing and experimenting with channels and approaches, tracking/reporting results, and optimizing defined performance metrics. We’re looking for someone with a demonstrated history of successful campaign delivery, impactful and persistent communication skills and project ownership capabilities.

Responsibilities:

• Work closely with the Customer Acceleration teams to develop and implement the Customer Acceleration campaign strategies.
• Create and execute demand generation and awareness programs, including email campaigns, webinars, online events, social media, video, and more.
• Bring new Customer Acceleration offerings to market, support beta and general availability launch marketing efforts.
• Develop creative strategies to help Customer First teams drive program adoption through close partnership and support.
• Project management and track campaign success. Analyze data to determine program effectiveness and provide suggestions on how to optimize tactics/campaigns.
• Partner with Customer First Marketing and Marketing Operations to manage campaign execution.
• Collaborate with teams across Marketing and external vendors to execute campaigns and distribute assets, including Web teams, DemandGen, social media, Communications, Partners, and more.
• Work with subject matter experts across all of Customer Acceleration to develop compelling campaign content tailored to internal and external personas.
• Familiarize with technical personas, including Developers, Administrators, Security and Support Engineers, Consultants, and Architects.
• Understand buyer personas across the IT, Security, Digital, CX, and Marketing spaces.
• Partner with Client’s web team to develop/optimize Customer Acceleration webpages to drive content consumption and certifications.
• Assist in virtual and live event management and logistics including promotions, materials, platform, and speaker scheduling.

Required Skills:

• Deep understanding of internal and external campaign nuances.
• Experience building successful multi-channel enterprise campaigns.
• Strong knowledge of demand generation, lifecycle marketing, nurture practices, and campaign creation.
• Proficiency in digital marketing trends and best practices.
• Industry experience in software or technology is preferred.
• Attention to detail and ability to see projects from start to finish, measuring results.
• Team-oriented mindset.
• Proficiency with Marketo, Google Drive, advanced marketing tools, and data analysis.
• Ability to influence senior stakeholders.
• Strong analytical skills for interpreting data and improving results.
• Excellent project management skills, familiar with tools like Asana.

Education:

• Bachelor’s degree in marketing, business, or related field.
• 10+ years of experience in marketing or campaign management roles.

Seniority level

• Mid-Senior level

Employment type

• Contract

Job function

• Marketing

Industries

• Internet Marketplace Platforms, Information Services, Software Development