Marketing Campaign Lead — Artist Growth

Assistants vs. Agents; Los Angeles (CA); On-site; USD 70,000 - 85,000; Full time

Job summary

Warner Music Group in Los Angeles is seeking a Manager, Marketing (Revolution) to own campaigns for an assigned roster, lead new releases, and sustain momentum across the catalog with a nimble, data‑driven approach.

You’ll be the primary day‑to‑day contact for artists and managers, translate goals into clear plans, coordinate with internal and external partners, manage timelines and budgets, and bring fresh ideas to the table.

Qualifications

• 2–4 years of marketing, campaign or project management experience.
• Experience with artists or artist services is a plus.
• Strong communication and relationship skills.
• Knowledge of TikTok and viral marketing approaches is helpful.

Responsibilities

• Own marketing strategy and campaigns for an assigned roster, from release planning through catalog development.
• Serve as primary day-to-day contact for artists and managers, providing clear updates.
• Partner with viral, creative and distribution teams to align on priorities and execution.
• Lead campaign meetings, manage project plans, deadlines and responsibilities.
• Oversee release calendars, artwork, content approvals and distribution deadlines.
• Develop original marketing ideas tailored to each artist’s identity and audience.
• Develop and manage campaign budgets, coordinate vendors and investment priorities.
• Review performance to refine strategy and turn results into next steps.

Skills

Marketing experience

Campaign management

Project management

Artist services

Communication skills

Budget management

Education

Bachelor's degree in Marketing or related field

Tools

Music analytics tools

Release workflows

Project management platforms

Job description

Warner Music Group in Los Angeles is seeking a Manager, Marketing (Revolution) to own campaigns for an assigned roster, lead new releases, and sustain momentum across the catalog with a nimble, data‑driven approach.

You’ll be the primary day‑to‑day contact for artists and managers, translate goals into clear plans, coordinate with internal and external partners, manage timelines and budgets, and bring fresh ideas to the table.