MARKETING CAMPAIGN ANALYST

Genesis10; Rochester (MN); Remote; USD 60,000 - 80,000; Full time

Job summary

A leading company is seeking a Marketing Campaign Analyst for a 6-month remote contract. The role involves developing and optimizing marketing campaigns, analyzing data, and collaborating with various stakeholders to enhance campaign performance. Ideal candidates have strong analytical skills and experience with digital platforms.

Benefits

Medical Insurance

Dental Insurance

Vision Insurance

401(k)

Sick Pay

Commuter Benefits

Remote Opportunities

Qualifications

• At least 3 years of experience in marketing campaign management.
• Experience analyzing large structured and unstructured data sets.

Responsibilities

• Support development and execution of multi-channel marketing campaigns.
• Provide comprehensive performance measurement and report on ROI.

Skills

Problem Solving

Critical Thinking

Communication

Tools

Adobe

Oracle

Salesforce

Tealium

Redpoint

SQL

Python

Tableau

Denodo

Power BI

Job description

Genesis10 is currently seeking a Marketing Campaign Analyst for a 6-month contract role with our client in the Minneapolis, MN area.

This role is 100% remote.

Summary

• The Marketing Campaign Analyst supports the development, execution, measurement, and refinement of multi-channel, multi-touch marketing campaigns by partnering with analysts, data scientists, marketing specialists, marketing managers, and third-party data and service providers.
• They develop campaign requirements, create targeted segments and models, identify key performance metrics, and seek opportunities for campaign optimization.
• The analyst sets pre-campaign analytics objectives, develops audiences and targeting strategies.
• They design, coordinate, and schedule multi-channel campaigns, maintaining the marketing calendar.
• Provide comprehensive performance measurement, perform mid-campaign adjustments, and report on ROI and customer lifetime value contributions.
• Assist with adopting new campaign or CRM technologies within our digital experience platform.

Qualifications

• At least 3 years of experience in marketing campaign management or related fields.
• Experience analyzing large structured and unstructured data sets.
• Experience with digital experience platforms such as Adobe, Oracle, Salesforce, Tealium, Redpoint, etc.
• Advanced Excel skills.
• Strong problem-solving, critical thinking, and communication skills, with high attention to detail.
• Proven ability to execute multi-channel marketing campaigns and use reporting tools for analysis.
• Ability to translate between business and technical stakeholders.
• Effective teamwork and ability to meet deadlines with quality output.
• Professionalism, confidentiality, and high motivation.
• Ability to work independently and collaboratively, prioritize multiple projects.
• Flexibility to work weekends and evenings; occasional travel may be required.

Preferred Qualifications

• Knowledge of SQL, Python, Tableau, Denodo, and Power BI.
• Experience with customer lifetime value, churn prediction, or next best action models.

Compensation

Hourly W2 pay rate: $45.00 - $53.00/hr.

Additional contract, contract-to-hire, and direct hire opportunities available.

About Genesis10

Ranked a Top Staffing Firm in the U.S. for six consecutive years, Genesis10 connects thousands of consultants and employees across the U.S. in various roles. We serve over 300 active clients, including many Fortune 100 firms and mid-market organizations across various industries.

Benefits of Working with Genesis10

• Access to numerous long-standing clients.
• Opportunity to build a career with Genesis10, with many consultants working exclusively with us.
• Experienced recruiting team with over 7 years average experience.
• Medical, dental, vision, HSA, voluntary insurance options, 401(k), sick pay, commuter benefits, and remote opportunities.

We are recognized for work-life balance, career growth, diversity, and leadership. Visit our website to learn more and view available opportunities.

Equal Opportunity Employer

Genesis10 considers all candidates without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.