Marketing Business Partner

Southern Veterinary Partners; Birmingham (AL); On-site; USD 50,000 - 70,000; Full time

Job summary

Join a thriving organization that is leading the veterinary care industry. As a Field Marketing Analyst, you will play a crucial role in driving growth at regional and local levels. Your expertise in business analytics and marketing will empower veterinary teams to enhance their performance and achieve remarkable results. This dynamic position offers the chance to work with a collaborative team, leveraging innovative tools and strategies to make a meaningful impact across over 400 veterinary hospitals nationwide. If you are passionate about making a difference and enjoy a fast-paced environment, this is the opportunity for you!

Benefits

Health, dental + vision insurance

401K with a company match

Life insurance and short-term disability

Generous paid time off

Discounted veterinary care

Qualifications

• 3+ years of experience in an analyst or operational role, preferably in retail or healthcare.
• Strong project management skills and attention to detail.

Responsibilities

• Evaluate business performance and identify marketing growth opportunities.
• Collaborate with cross-functional teams to develop strategic growth plans.

Skills

Project Management

Analytical Skills

Communication Skills

Adaptability

Creative Thinking

Education

Bachelor’s degree in Business, Analytics, Finance, or Marketing

Tools

Microsoft Office

Google Analytics

Google My Business

Job description

Southern Veterinary Partners (SVP) and Mission Veterinary Partners (MVP) are shaping the future of veterinary medicine as one of the largest and fastest-growing networks of animal hospitals in the United States. Backed by an elite private equity team, SVP + MVP are driven by a bold vision: to elevate the standard of care for companion animals while empowering veterinary teams with unmatched resources and support.

With over 800 hospitals nationwide and an extraordinary growth rate of five to ten acquisitions every month, we’re not just growing, we’re leading the industry. This rapid expansion is fueled by our passion for innovation, operational excellence, and a relentless commitment to improving the lives of veterinarians, team members, pets, and their families.

Our team’s unwavering dedication has fueled this incredible success, with SVP + MVP now employing more than 20,000 team members across the country. This growth has earned us widespread recognition, including being named #19 on Newsweek’s “Most Loved Workplaces” list in 2022. Additionally, we’ve been honored on the Inc. 5000’s List of "Fastest Growing Companies in America" for five consecutive years (2018-2022) and the Birmingham Business Journal’s "FastTrack 30" of the Fastest Growing Companies in Birmingham for four years (2017-2021). In 2024, we were proudly certified as a Most Loved Workplace in ten categories: LGBTQ+, Diversity, Women, CEO, Career Advancement, Veterans, Volunteering, Parents & Caregivers, Wellness, and Young Professionals.

Joining SVP + MVP means stepping into a thriving organization where your contributions will help shape the future of veterinary care, and your career will grow alongside a company that’s redefining success in the industry. The opportunity to make an impact here is as limitless as our vision.

Southern Veterinary Partners is seeking a Field Marketing Analyst to join our rapidly growing, dynamic team. Reporting to the head of the Field Marketing team, these teammates are catalysts for incremental growth of our platform at the regional and local level. In this role, you will evaluate regional and local business performance, work with cross-functional teammates to determine where Marketing growth levers can make an impact, align with field leaders on data-driven growth plans, and implement playbooks, campaigns, and tools at a regional and/or hospital level. To be successful, you must be equally comfortable navigating business data in combination with marketing programs and performance, while building deep trust and relationships with our field operations teams.

While our data and processes are tools for success, no day will be the same. In the morning you may work with the Marketing team to review playbooks, create plans, processes, and ways to identify hospitals that need support. In the afternoon, you may meet with regional leaders and Hospital Managers at various hospitals to hear and leverage their feedback on specific tools and systems. You may need to train Hospital Managers on how to leverage tools or playbooks for their business’s growth or review regional performance with Directors to determine next steps. Your feedback on Marketing tools, platforms, and capabilities is critical, and your ideas for new growth levers are strongly valued.

Responsibilities:

• Leverage business and marketing analytics platforms to evaluate business performance and opportunities where marketing programs and playbooks can drive organic growth at a regional and/or hospital level.
• Collaborate with the marketing and analytics teams to build and deploy processes, tools, and playbooks to systemically address opportunities to drive hospital growth.
• Regularly collaborate with field operations leaders, operations analysts, marketing program leads, and other cross-functional teammates to develop strategic growth plans at a regional, and/or hospital level.
• Onboard new hospitals to SVP’s marketing, tools, capabilities, and systems.
• Ensure hospital day-to-day marketing operations and requests are coordinated with marketing teammates, agency, and cross-functional partners.
• Manage marketing relationships at the hospital and regional level.
• Build relationships with our field leadership teams, and become a core partner in driving growth within their portfolio.
• Become a subject matter expert in local marketing programs, tools, capabilities, and systems, how they can be implemented and optimized at a regional and hospital level to drive business performance.
• Continually educate yourself in local marketing tools and new opportunities, and bring those to the team to develop in support of our field teams.

Experience & Skills:

• Bachelor’s degree or higher in Business, Analytics, Finance, Marketing, or similar.
• 3+ years of similar work experience, preferably in an analyst, operational, or business-focused role in retail, healthcare, or other multi-location industry, preferred.
• Excellent project management and organizational skills with strong attention to detail to handle multiple priorities concurrently.
• Proficient in Microsoft Office, reporting with Excel, and experience using other analytics platforms a plus.
• Experience and/or aptitude with local business marketing tools – websites, Google analytics, Google My Business, online reviews, social media, local advertising, paid search a plus.
• High level of comfort to deal with unanticipated changes (adaptability).
• Passion for innovation and creative thinking, relentless drive to deliver tangible business results.
• Demonstrated ability to think strategically and manage vendor deliverables.
• Excellent communication, written, and presentation skills.
• Able to build rapport and establish positive working relationships with co-workers, clients, and management.
• Use data to take informed risks, exercise good judgment, and embrace change.

Salary Range: $50,000-$70,000

Benefits

Work with an organization recognized as #1 in Healthcare by Newsweek’s Most Loved Workplaces in 2023.

• Online discount platform
• Collaborative team of people who live out our WAG values (work together, amaze, grow)
• Competitive salary
• Health, dental + vision insurance
• 401K with a company match
• Life insurance, short-term disability, and telemedicine
• Upward mobility and growth opportunities
• Generous paid time off and company-wide holidays
• Discounted veterinary care for your four-legged family members
• An opportunity to make a valuable impact on over 400 veterinary hospitals nationwide