Marketing & Business Development Manager — Lead Growth

YDU JC Air Cond & Ref Inc.- Dubai; Milwaukee (WI); On-site; USD 90,000 - 100,000; Full time

Benefits offered by this job

Competitive benefits package

Job summary

Johnson Controls is seeking a Manager, Marketing Business Development to lead a high-performing MBDR team in Milwaukee, bridging marketing demand with the sales pipeline. The role focuses on conversion performance, forecast accuracy, and cross‑functional collaboration to maximize ROI.

You will drive outbound and inbound initiatives, set targets, coach reps, and partner with Field Marketing and Sales to ensure reliable lead-to-opportunity transition.

Qualifications

• Bachelor’s degree or equivalent experience.
• 5+ years in SDR/BDR/inside sales or demand generation roles.
• 2+ years of people management experience.
• Proven track record of meeting pipeline or meeting generation targets.
• Strong understanding of CRM systems (Salesforce preferred).

Responsibilities

• Hire, onboard, and develop a high-performing MBDR team.
• Set clear activity, conversion, and pipeline targets.
• Coach reps on cold calling, objection handling, and qualification.
• Conduct monthly 1:1s, call reviews, and performance management.
• Partner with Field Marketing on upcoming events to support pre/post event.
• Partner with Inside and Front line sales for smooth lead to opportunity transition.
• Own MQL → SAL conversion performance.
• Ensure consistent delivery of qualified meetings and pipeline contribution.
• Monitor funnel metrics and enforce SLAs for inbound/outbound activities.
• Standardize qualification criteria and handoff processes.
• Drive consistency across regions/campaigns.
• Analyze performance data to identify gaps and opportunities.
• Report on activity, conversion, and pipeline metrics to leadership.
• Optimize scripts, messaging, and targeting based on insights.

Skills

Sales leadership

Pipeline management

Coaching & development

Cross-functional leadership

Data-driven decisions

Education

Bachelor's degree

Tools

Salesforce

Job description

Johnson Controls is seeking a Manager, Marketing Business Development to lead a high-performing MBDR team in Milwaukee, bridging marketing demand with the sales pipeline. The role focuses on conversion performance, forecast accuracy, and cross‑functional collaboration to maximize ROI.

You will drive outbound and inbound initiatives, set targets, coach reps, and partner with Field Marketing and Sales to ensure reliable lead-to-opportunity transition.