Marketing & Business Development Manager

Gottlieb-and-Greenspan; Fair Lawn (NJ); On-site; USD 110,000 - 135,000; Full time

Benefits offered by this job

Employer-paid health insurance

Dental and vision insurance

401(k) with employer contributions

Profit sharing

Cash balance plan

Paid time off & holidays

Team-focused culture

Job summary

Gottlieb and Greenspan, a growing healthcare reimbursement law firm in Fair Lawn, NJ, seeks a Marketing & Business Development Manager to expand visibility and create new opportunities. You will work hands-on with attorneys to turn ideas into meaningful BD initiatives and shape the firm's marketing strategy.

The ideal candidate has 4–7 years in marketing or BD, demonstrates strong communication and project management, and can independently manage multiple priorities while driving results in

Qualifications

• 4–7 years of relevant marketing, business development, or events experience.
• Experience coordinating or developing BD initiatives and industry relationships.
• Excellent written and verbal communication; strong organization and attention to detail.

Responsibilities

• Identify healthcare conferences, associations, speaking engagements, webinars, podcasts and sponsorships.
• Proactively pursue speaking and thought-leadership opportunities for firm attorneys.
• Build relationships with industry associations, conference organizers, and external partners.
• Manage conferences, sponsorships, speaking engagements, webinars, and other events from planning through follow-up.
• Evaluate opportunities based on audience, fit, visibility, and BD potential.
• Coordinate goals and prep with attorneys for industry events and engagements.
• Create marketing materials, bios, descriptions, presentations, and collateral.
• Oversee outside designers, printers, and marketing vendors.
• Maintain calendars and pipelines of opportunities, deadlines, and follow-ups.
• Track BD activity to identify meaningful relationships and ROI.
• Ensure marketing complies with advertising and professional-responsibility rules.

Skills

Marketing

Communications

Event coordination

Project management

Business development

Relationship building

Written communication

Verbal communication

Education

Bachelor’s degree in Marketing

Job description

Marketing & Business Development Manager

Fair Lawn, NJ

About the Role

We are a growing healthcare reimbursement law firm seeking a Marketing & Business Development Manager to expand the firm's visibility, strengthen industry relationships, and create new business-development opportunities. This is a hands-on role for a proactive, organized self-starter who can identify opportunities, build relationships, coordinate events and sponsorships, and work directly with attorneys to turn ideas into meaningful business-development initiatives.

This position offers the opportunity to take ownership of the firm's marketing and business-development program, work closely with attorneys and firm leadership, and help shape how the firm builds its reputation and relationships within the healthcare industry. The ideal candidate enjoys finding opportunities rather than waiting for assignments, is comfortable managing multiple priorities independently, and brings strong judgment, organization, communication, and follow-through.

What You’ll Do

• Research and identify healthcare conferences, associations, speaking engagements, webinars, podcasts, CLEs, sponsorships, and networking opportunities.
• Proactively pursue speaking and thought-leadership opportunities for firm attorneys, including submissions, abstracts, biographies, and presentation materials.
• Build and maintain relationships with industry associations, conference organizers, professional groups, and external partners.
• Manage conferences, sponsorships, speaking engagements, webinars, and other business-development events from planning through post-event follow-up.
• Evaluate sponsorship and event opportunities based on audience, strategic fit, visibility, and business-development potential.
• Work directly with attorneys to establish goals, identify priority contacts, and prepare for industry events and engagements.
• Create and coordinate marketing materials, attorney biographies, practice descriptions, presentations, one-pagers, signage, and other collateral.
• Manage outside designers, printers, promotional-product vendors, and other marketing vendors.
• Maintain organized calendars and pipelines of opportunities, deadlines, events, and follow-up activities.
• Track business-development activity and results to identify the organizations and opportunities that generate meaningful relationships.
• Ensure marketing materials and activities comply with applicable attorney advertising and professional-responsibility requirements.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, Public Relations, Journalism, or a related field.
• 4-7 years of relevant experience in marketing, business development, events, communications, or a related field.
• Experience coordinating or developing business-development initiatives, events, conferences, sponsorships, or professional relationships.
• Excellent written and verbal communication skills.
• Strong organization, project management, and attention to detail.
• Ability to manage multiple projects, priorities, and deadlines simultaneously.
• Ability to work independently, take ownership, and move projects forward with limited day-to-day supervision.
• Strong judgment and the ability to evaluate opportunities and make recommendations.

Preferences

• Experience in healthcare, healthcare services, healthcare law, reimbursement, regulatory matters, or another regulated industry.
• Experience with legal marketing, attorney business development, professional-services marketing, or practice-group marketing.
• Experience developing relationships with professional associations, trade organizations, conference organizers, or industry groups.
• Experience securing or coordinating speaking engagements, panels, webinars, podcasts, CLEs, or thought-leadership opportunities.
• Working knowledge of attorney advertising rules and professional-responsibility considerations.
• Experience working directly with attorneys, partners, executives, or other subject-matter experts.

Salary Range

$110,000-$135,000 base salary, commensurate with experience.

• 100% employer paid Medical Insurance, starting day 1
• 100% employer paid Dental and Vision Insurance, starting within 31 days
• 401(k) with Employer Safe Harbor Contributions
• Profit Sharing
• Cash Balance Plan (similar to pension)
• Competitive PTO & Paid Holidays
• Friendly, team-focused culture where your work matters

About Us

We are a federal contractor or subcontractor.

As set forth in Gottlieb and Greenspan’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.