Marketing & Business Development Liaison

PACS Group; Whitehall (Lehigh County); On-site; USD 90,000 - 100,000; Full time

Job summary

Whitehall Borough Post Acute is a 166-bed post-acute care facility seeking a proactive, relationship-driven professional to develop and maintain referral partnerships with hospitals, social workers, physicians, and community providers.

The role emphasizes hospital visits, referrals management, and collaboration with the Director of Business Development to drive occupancy while supporting marketing initiatives and outreach efforts across the PACS network.

Qualifications

• Ability to maintain continuing education requirements.
• Must be 18 years or older.
• Clear background check.
• Medical physicals and PPD as required.

Responsibilities

• Develop and maintain relationships with hospital case managers, social workers, discharge planners, physicians, and referral partners.
• Conduct hospital and bedside visits and follow-ups to strengthen relationships and referral conversion.
• Review referrals and coordinate with clinical and admissions teams.
• Identify and develop new referral and community partnership opportunities.
• Represent the facility at vendor fairs, networking events, and outreach opportunities.
• Support marketing initiatives including social media, newsletters, and promotional materials.

Skills

Relationship building

Proactive

Self-motivated

Organized

Multitasking

Communication

Tools

Point Click Care

Job description

Whitehall Borough Post Acute is a 166-bed post-acute care facility located at 505 Weyman Rd., Pittsburgh. Our positive reputation in the community is a testament to our incredible staff members.

What we offer:

Hourly Compensation Salary Range

• $95,000.00 with bonus structure
• $2,000.00 Sign on Bonus- Health insurance gap
• Car Allowance Plan

Full time employees:

• 8 hours of PTO for your birthday
• Medical Insurance Regence BlueCross BlueShield of Utah
• Delta Dental
• VSP Vision
• Employee Stock Purchase Plan Options
• 401k through EMPOWER 2% company matching Accumulative PTO after 90-day introductory period
• Education tuition reimbursement program after 1 year of full-time Employment
• Employee appreciation events
• Same day pay through PayActiv* Gym, activity, & weight loss program discounts available
• Hinge health
• PT/PRN opportunities within PACS Facility network

Successful candidates will have the following:

• Ability to maintain all required continuing education
• Must be 18 years of age or older
• Clear Cisive Background Check- last 7 years reviewed
• Must meet the general health requirements set forth by the policies of this facility, which include a physical examination and 2-step PPD or equivalent.
• Must be able to push, pull, move, and/or lift a minimum of 25 pounds to a minimum height of 5 feet and be able to push, pull, move, and/or carry such weight a minimum distance of 50 feet.

While performing the duties of this job, the employee is regularly required to sit, stand; walk and talk, read or hear

Experience with Point Click Care is preferred

Compassion for a vulnerable population and willingness to advocate for patients

Understanding of Patient Rights

Must have patience, tact, a cheerful disposition and enthusiasm, as well as the willingness to handle difficult residents.

Must not pose a direct threat to the health or safety of other individuals in the workplace.

Must be able to cope with the mental and emotional stress of the position.

More about us:

As a member of the PACS network, you'll be part of America's fastest-growing network of post-acute care facilities. We pride ourselves on redefining healthcare through love, excellence, trust, accountability, mutual respect, and fun.

We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status, or any other legally protected status.

This is a dynamic, relationship-driven role for someone who enjoys a fast-paced environment, connecting with people, creating opportunities, and making things happen. We are looking for someone who can work independently, take ownership of projects, bring new ideas to the table, and also jump in wherever the team needs support.

The ideal candidate will serve as a trusted partner to the Director of Business Development, helping to divide and conquer the many moving pieces of facility marketing and business development.

Key Responsibilities

• Develop and maintain strong relationships with hospital case managers, social workers, discharge planners, physicians, assisted living communities, and other referral partners.
• Conduct hospital visits, bedside visits, referral follow-up, and other activities designed to strengthen relationships and increase referral conversion.
• Review and assist with responding to referrals as appropriate, while communicating effectively with the clinical and admissions teams.
• Identify and develop new referral and community partnership opportunities.
• Represent the facility at vendor fairs, networking events, community events, and other outreach opportunities.
• Support facility marketing initiatives including social media, newsletters, promotional materials, events, and other creative projects.
• Assist with tours, admissions, and other facility needs when appropriate.
• Collaborate with the Director of Business Development to execute marketing strategies and initiatives designed to achieve and sustain 95%+ occupancy.
• Take ownership of assigned projects while remaining flexible and willing to assist with delegated priorities.
• Bring forward new ideas, identify opportunities, and proactively look for ways to improve the facility's visibility, relationships, and overall success.
• Serve as a positive and enthusiastic representative of Whitehall Borough Post Acute both inside and outside of the facility.

What We're Looking For

• Proactive and self-motivated
• Creative and comfortable generating new ideas
• Highly personable and relationship-oriented
• Organized and able to manage multiple priorities
• Comfortable working in a fast-paced environment
• Flexible and willing to wear many hats
• Able to work independently while also being a strong team player
• Comfortable taking direction and following through on