Marketing & Business Development Liaison

WHITEHALLBOROUGH in; Pittsburgh (Allegheny County); On-site; USD 90,000 - 105,000; Full time

Benefits offered by this job

Sign-on bonus

Car allowance

401k matching

Stock purchase plan

Health insurance

Job summary

Whitehall Borough Post Acute is seeking a Marketing & Business Development Liaison to drive referral partnerships, hospital visits, and occupancy growth. The role focuses on developing relationships with case managers, social workers, and physicians, while coordinating with admissions to optimize census.

The ideal candidate will be proactive, personable, and able to manage multiple priorities in a fast-paced healthcare environment.

Qualifications

• Education/experience: minimum Bachelor's Degree or equivalent.
• Ability to build and maintain relationships with hospital case managers, social workers, and referral partners.
• Experience in healthcare marketing or business development is a plus.

Responsibilities

• Develop and maintain strong relationships with referral partners.
• Conduct hospital and bedside visits to increase referrals.
• Review referrals and coordinate with clinical/admissions teams.
• Identify new referral and community partnership opportunities.
• Represent the facility at vendor fairs and community events.
• Support marketing initiatives including social media and promotional materials.
• Assist with tours, admissions, and other facility needs.
• Collaborate with the Director of Business Development to achieve occupancy goals.
• Take ownership of projects and contribute new ideas to improve visibility.
• Serve as a positive representative of Whitehall Borough Post Acute.

Skills

Relationship-building

Marketing

Business development

Communication

Public relations

Education

Bachelor's Degree

Tools

Point Click Care

Job description

Marketing & Business Development Liaison (Project Management)

Whitehall Borough Post Acute is a 166-bed post-acute care facility located at 505 Weyman Rd., Pittsburgh. Our positive reputation in the community is a testament to our incredible staff members.

What we offer:

• Hourly Compensation Salary Range
• $95,000.00 with bonus structure
• $2,000.00 Sign on Bonus- Health insurance gap
• Car Allowance Plan

• Full time employees:
  • 8 hours of PTO for your birthday
  • Medical Insurance Regence BlueCross BlueShield of Utah
  • Delta Dental
  • VSP Vision
• • Employee Stock Purchase Plan Options
  • 401k through EMPOWER 2% company matching
  • Accumulative PTO after 90-day introductory period
  • Education tuition reimbursement program after 1 year of full-time Employment
  • Employee appreciation events
  • Same day pay through PayActiv* Gym, activity, & weight loss program discounts available
  • Hinge health
  • PT/PRN opportunities within PACS Facility network

Successful candidates will have the following:

Ability to maintain all required continuing education

• Must be 18 years of age or older
• Clear Cisive Background Check- last 7 years reviewed
• Must meet the general health requirements set forth by the policies of this facility, which include a physical examination and 2-step PPD or equivalent.
• While performing the duties of this job, the employee is regularly required to sit, stand; walk and talk, read or hear
• Must be able to push, pull, move, and/or lift a minimum of 25 pounds to a minimum height of 5 feet and be able to push, pull, move, and/or carry such weight a minimum distance of 50 feet.
• Experience with Point Click Care is preferred
• Compassion for a vulnerable population and willingness to advocate for patients
• Understanding of Patient Rights
• Must have patience, tact, a cheerful disposition and enthusiasm, as well as the willingness to handle difficult residents.
• Must not pose a direct threat to the health or safety of other individuals in the workplace.
• Must be able to cope with the mental and emotional stress of the position.

More about us:

As a member of the PACS network, you'll be part of America's fastest-growing network of post-acute care facilities. We pride ourselves on redefining healthcare through love, excellence, trust, accountability, mutual respect, and fun.

We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status, or any other legally protected status.

This is a dynamic, relationship-driven role for someone who enjoys a fast-paced environment, connecting with people, creating opportunities, and making things happen. We are looking for someone who can work independently, take ownership of projects, bring new ideas to the table, and also jump in wherever the team needs support.

The ideal candidate will serve as a trusted partner to the Director of Business Development, helping to divide and conquer the many moving pieces of facility marketing and business development.

Key Responsibilities

• Develop and maintain strong relationships with hospital case managers, social workers, discharge planners, physicians, assisted living communities, and other referral partners.
• Conduct hospital visits, bedside visits, referral follow-up, and other activities designed to strengthen relationships and increase referral conversion.
• Review and assist with responding to referrals as appropriate, while communicating effectively with the clinical and admissions teams.
• Identify and develop new referral and community partnership opportunities.
• Represent the facility at vendor fairs, networking events, community events, and other outreach opportunities.
• Support facility marketing initiatives including social media, newsletters, promotional materials, events, and other creative projects.
• Assist with tours, admissions, and other facility needs when appropriate.
• Collaborate with the Director of Business Development to execute marketing strategies and initiatives designed to achieve and sustain 95%+ occupancy.
• Take ownership of assigned projects while remaining flexible and willing to assist with delegated priorities.
• Bring forward new ideas, identify opportunities, and proactively look for ways to improve the facility's visibility, relationships, and overall success.
• Serve as a positive and enthusiastic representative of Whitehall Borough Post Acute both inside and outside of the facility.

What We're Looking For

• Proactive and self-motivated
• Creative and comfortable generating new ideas
• Highly personable and relationship-oriented
• Organized and able to manage multiple priorities
• Comfortable working in a fast-paced environment
• Flexible and willing to wear many hats
• Able to work independently while also being a strong team player
• Comfortable taking direction and following through on delegated tasks
• Positive, energetic, and someone who naturally brightens the room
• Professional and confident when interacting with healthcare professionals, residents, families, staff, and community partners

Clinical experience is not required. However, the successful candidate must be comfortable learning and reviewing basic clinical information contained within referrals and communicating appropriately with the clinical and admissions teams.

What Success Looks Like

Success in this role is measured not only by referral and census growth, but by the relationships and energy you bring to the organization.

Our goal is to reach and sustain 95% or greater occupancy while continuing to strengthen our referral partnerships and community presence.

Just as importantly, we want someone who contributes to a positive, collaborative environment—someone who supports their team, brings enthusiasm to the building, celebrates successes, and looks for solutions rather than waiting for someone else to solve the problem.

Qualification

Education and/or Experience

Must possess, as a minimum, A Bachelor's Degree from an accredited college/university, or equivalent. (Five (5) years experience in marketing/public relations in a health care setting may be recognized in lieu of a Bachelor's Degree.)

Language Skills

Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations. Ability to write reports, business correspondence, and procedure manuals. Ability to effectively present information and respond to questions from managers and employees.

Mathematical Skills

Ability to apply concepts such as fractions, percentages, ratios and proportions to practical situations.

Reasoning Ability

Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists. Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form. Certificates, Licenses, Registrations To perform this job successfully, an individual must be proficient in the Microsoft Suite products.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The employee must occasionally lift and/or move up to 25 pounds. Prolonged use of a desk top or laptop computer. While performing the duties of this job, the employee is regularly required to sit, stand; walk and talk, read or hear. Frequent use of all office related equipment to include; copier/scanner/fax, telephone, and calculator. May be necessary to assist in the evacuation of residents during emergency situations.

Work Environment

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually low to moderate.

Additional Information

Note: Nothing in this job specification restricts management's right to assign or reassign duties and responsibilities to this job at any time. Critical features of this job are described under various headings above. They may be subject to change at any time due to reasonable accommodation or other reasons. The above statements are strictly intended to describe the general nature and level of the work being performed. They are not intended to be construed as a complete list of all responsibilities, duties, and skills required of employees in this position.

We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status, or any other legally protected status.