Marketing & Business Development Coordinator

Friedman Williams; New York (NY); On-site; USD 60,000 - 85,000; Full time

Job summary

Friedman Williams in NYC is seeking a Marketing & Business Development Coordinator to support the firm's Financial Restructuring Group with marketing and business development activities, including events, award submissions, directory entries, and market research.

The role works under the Business Development Manager and involves updating attorney bios, compiling client lists, drafting pitches, coordinating client events, and collaborating with PR to enhance visibility in target markets.

Qualifications

• 1–3 years of marketing experience in law or professional services.
• Enthusiasm for developing a professional services marketing/BD career.
• Proficiency in Microsoft Office; willingness to learn new software.
• Experience with email marketing tools, CMS, event platforms, or CRM.
• Strong attention to detail.
• Ability to manage multiple projects with little supervision.
• Ability to work independently and in cross-functional teams.
• Ability to meet deadlines and work under pressure.
• Strong written and oral communication.
• Ability to handle confidential information and discretion.
• Overtime flexibility.

Responsibilities

• Coordinate updates of marketing content across materials.
• Maintain representative matters and client lists for marketing use.
• Draft responses to RFPs and customized pitches.
• Prepare directory and award submissions and analyze results.
• Oversee inventory of brochures and collateral.
• Coordinate client-focused events and sponsorships including ROI tracking.
• Research existing and prospective clients, competitor activity, and market trends.
• Collaborate with PR/Communications on press releases and external communications.
• Perform other duties as assigned.

Skills

Marketing experience

MS Office

CMS experience

CRM experience

Email marketing

Attention to detail

Organizational skills

Team collaboration

Time management

Discretion

overtime flexibility

Education

Bachelor's degree in marketing/communications

Tools

InterAction CRM

Website CMS

Event management platforms

Job description

Marketing & Business Development Coordinator NYC

This position supports the business development and marketing activities of the firm's Financial Restructuring Group practice group. The Marketing & BD Coordinator will provide marketing support (including but not limited to events and seminars, award and directory submissions, database maintenance, market research, etc.) to the Financial Restructuring Group, with oversight from the Business Development Manager.

Essential Duties & Responsibilities

• Coordinate the regular update of marketing content, including attorney biographies and photos, practice area/office descriptions, and related news items on the firm website and in firm materials.
• Collect and maintain representative matters, client and industry lists for use in marketing materials.
• Draft responses to RFPs, customized pitches, and business development presentations.
• Prepare, review and revise directory and award submissions for assigned practice, working with partners directly to submit responses in a timely fashion, and prepare analysis of results.
• Oversight of inventory of practice area brochures, and other collateral for general marketing purposes.
• Coordinate client-focused events and sponsorships, including budget tracking, drafting/mailing invitations, production of materials and handouts, working or attending the event, measuring ROI and ensuring participant follow up.
• Assist in compiling research on existing and prospective clients, competitor activity, and industry or market trends to aid in the development of marketing plans, presentations, and proposals.
• Liaise with PR/Communications team on practice-related press releases and other external communications ensuring visibility of the practice and related lawyers in the relevant markets.
• Other responsibilities as they are assigned.

Qualifications/Skills

• Minimum 1-3 years marketing experience in a law firm or professional services environment.
• Must possess enthusiasm and dedication to the development of a professional services marketing/BD career.
• Proficiency in Microsoft Office (Word, Excel, PowerPoint) required; strong technical background, interest and willingness to learn new software systems is preferred.
• Experience with email marketing tools, website CMS, event management platforms, InterAction or other CRM programs is highly desirable.
• Strong attention to detail is a must.
• Organizational skills and an ability to prioritize and complete simultaneous projects with minimal supervision.
• Must have the ability to work independently as well as within cross-functional teams in a collaborative, professional environment.
• Must have the ability to work proactively and anticipate follow up actions.
• An ability to meet deadlines and work well under pressure.
• Strong written and oral communication skills.
• Must have the ability to handle confidential information and use discretion.
• Must be flexible and available to work overtime as needed.

Education

• Bachelors degree in marketing, communications, or related field.