Marketing Brand Manager - Heavy Constructions Materials Segment

Quikrete Heavy Construction Materials; Atlanta (GA); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Medical

Dental

Vision

Life and disability benefits

Paid vacation

401K

Job summary

QUIKRETE Companies in Atlanta, GA seeks an experienced Brand Manager for Heavy Construction Materials (HCM) to lead marketing initiatives across Ready-Mix, Cement, Aggregates, and Asphalt & Construction.

The role blends strategic thinking with hands-on execution, coordinating with sales, operations, and leadership, and overseeing campaigns, collateral, digital marketing, PR, and community engagement to drive growth and brand leadership.

Qualifications

• 5–10 years of professional B2B marketing experience.
• Experience across the full marketing mix: advertising, digital marketing, events, PR, and sales enablement.
• Experience collaborating with sales teams, operations leadership, and external vendors or agencies.
• Bachelor’s degree in Marketing, Business, Communications, or related field.

Responsibilities

• Develop and execute marketing initiatives to support sales growth and market expansion.
• Lead brand development and messaging for Heavy Construction Materials.
• Coordinate campaigns, manage vendors, and develop marketing materials.
• Provide marketing tools to help sales win projects and strengthen customer relationships.
• Monitor market trends and competitive activity.

Skills

Strategic thinking

Tactical execution

Business acumen

Communication skills

Education

Bachelor's degree in Marketing, Business, Communications, or related field

Job description

The QUIKRETE Companies is seeking an experienced Brand Manager - Heavy Construction Materials (HCM) at our Corporate office in Atlanta, GA. The Brand Manager is tasked to lead marketing initiatives supporting the company’s Heavy Construction Materials segment, including Ready-Mix, Cement, Aggregates (stone, sand, gravel, lightweight aggregates), and Asphalt & Construction (paving, grading, etc.).

Reporting to the Senior President of the Heavy Construction Materials Segment while working closely with the presidents leading the HCM divisions, and the Vice President, Marketing, QUIKRETE, the Brand Manager will be responsible for developing and executing marketing initiatives that support sales growth, market share expansion, and brand leadership in the construction materials industry.

This role requires both strategic thinking and hands-on execution. While the Brand Manager will help shape marketing strategy and positioning, approximately 60% of the role is tactical, focused on implementing marketing programs, supporting the sales organization, coordinating campaigns, managing vendors, and developing marketing materials.

The position will be supported by a shared services marketing team and cross-functional partners across sales, operations, and leadership to ensure effective execution of marketing initiatives.

In addition to marketing responsibilities, the role will support public relations and community engagement efforts, helping maintain strong relationships with industry stakeholders, municipalities, and communities where the company operates.

Why apply?

Competitive wages.

Company provided benefits:

• Medical, Dental, Vision, Company paid life and disability benefits, paid vacation, and 401K.

About the Role

Objectives of the Role

• Increase market share and sales by driving awareness, trial, and preference for QUIKRETE Heavy Construction Materials products and services.
• Position QUIKRETE as a trusted solutions provider across Ready-Mix, Cement, Aggregates, Asphalt & Construction.
• Support the HCM sales teams by providing marketing programs and tools that help win projects and strengthen customer relationships.
• Monitor competitive activity, market trends, and customer purchasing behavior within the construction materials industry.
• Serve as the product knowledge expert and brand ambassador for the Heavy Construction Materials segment.
• Strengthen industry visibility, public relations, and community engagement in markets where the company operates.

Primary Responsibilities

Marketing Strategy and Brand Development

• Contribute to marketing strategies supporting the Heavy Construction Materials segment.
• Help position QUIKRETE as the preferred partner for infrastructure, commercial construction, and large-scale projects.
• Identify opportunities to improve brand visibility, product positioning, market differentiation and brand reputation/community engagement.
• Partner with sales leadership to align marketing initiatives with regional priorities and major project opportunities.

Tactical Marketing Execution (Significant Portion of Role)

Working with the shared services marketing team, lead and execute marketing initiatives including:

• Brand identity and messaging
• Advertising and campaign execution
• Digital and social media marketing
• Sales collateral including:
• Project sheets
• Sales presentations
• Signage and promotional materials
• Case studies and product literature
• Trade shows and industry events
• Vendor and agency coordination
• Marketing support for product launches and market expansions

The Brand Manager will ensure that marketing initiatives are practical, sales-focused, and effectively executed across the business.

Sales Support and Market Development

• Collaborate closely with sales leadership and regional teams to identify opportunities to support customer acquisition and project wins.
• Develop marketing tools that help the sales organization communicate the value and capabilities of QUIKRETE products and services.
• Support marketing initiatives that strengthen relationships with contractors, developers, infrastructure agencies, and commercial builders.

Public Relations and Community Engagement

• Manage public relations initiatives related to the Heavy Construction Materials segment.
• Assist with development of news releases, industry announcements, and thought leadership opportunities.
• Coordinate communications related to major projects, plant investments, and infrastructure initiatives.
• Help strengthen relationships with local communities, municipalities, and industry organizations where company facilities operate.

Market Intelligence and Industry Awareness

• Monitor developments within the cement, aggregates, ready-mix, and infrastructure markets.
• Track competitor activity, pricing dynamics, and market positioning.

Identify emerging opportunities in infrastructure investment, commercial construction, and regional development

About You

We Require

Strong business acumen and commercial awareness.

Excellent written and verbal communication skills.

Ability to think both strategically and tactically, balancing planning with execution.

Ability to manage multiple projects and priorities in a fast-paced environment.

5-10 years of professional B2B marketing experience, including experience supporting sales organizations.

Experience across the full marketing mix, including advertising, digital marketing, events, PR, and sales enablement.

Experience collaborating with sales teams, operations leadership, and external vendors or agencies.

Preferred Skills and Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• Experience serving as a Brand Manager or equivalent role accountable for brand performance and results.
• Industry experience in construction materials, infrastructure, or industrial manufacturing, including:
• Cement
• Aggregates
• Ready-Mix Concrete
• Asphalt
• Construction or infrastructure materials
• Experience supporting public relations, media relations, or community engagement initiatives.
• Familiarity with contractor, infrastructure, or government procurement markets.

About Us

Each day brings new challenges, and we make sure you are prepared for it all. Our dedication to continual improvement and hands-on training ensures you are ready for the many new experiences and challenges that you will face. We offer:

A friendly and team-oriented work environment, with a supportive management team.

Hands-on training for our employees and opportunities for advancement.

A company dedicated to continuous improvement.