Marketing Brand Manager

a21; Miami (FL); On-site; USD 75,000 - 110,000; Full time

Job summary

a21 is seeking a Brand Manager to lead marketing strategy and execution across a portfolio of live events and experiences. This role will act as the primary client contact and internal marketing lead for assigned brands, driving growth, audience engagement, ticket sales, and revenue.

The role sits at the intersection of brand strategy, client management, marketing execution, ticketing, and cross-functional leadership, requiring comfort with both strategic planning and daily execution.

Qualifications

• Strategic, highly organized Brand Manager with relationship-driven approach.
• Experience leading marketing strategy and execution for live events and experiences.
• Ability to move between big-picture strategy and day-to-day execution.

Responsibilities

• Serve as the primary marketing contact and strategic partner for assigned clients and brands.
• Develop integrated marketing strategies aligned with brand objectives, audience growth, ticket sales, and revenue goals.
• Lead client meetings, presentations, approvals, and ongoing strategic communication.
• Maintain brand consistency across creative, messaging, partnerships, digital marketing, and guest-facing touchpoints.
• Identify opportunities, challenges, and strategic adjustments throughout the campaign lifecycle.

Job description

a21 isseekinga strategic, highly organized, and relationship-driven Brand Manager to lead marketing strategy and execution across a portfolio of live events and experiences.

The Brand Manager serves as the primary client contact and internal marketing lead for assigned brands, owning the development and execution of integrated marketing strategies that drive brand growth, audience engagement, ticket sales, and revenue.

This role sits at the intersection of brand strategy, client management, marketing execution, ticketing, and cross-functional leadership and requires someone who can confidently move between big-picture strategy and day-to-day execution.

Key Responsibilities

Brand Strategy & Client Leadership

• Serve as the primary marketing contact and strategic partner for assigned clients and brands.
• Develop integrated marketing strategies aligned with brandobjectives, audience growth, ticket sales, and revenue goals.
• Lead client meetings, presentations, approvals, and ongoing strategic communication.
• Maintain brand consistency across creative, messaging, partnerships, digital marketing, and guest-facing touchpoints.
• Identifyopportunities, challenges, and strategic adjustments throughout the campaign lifecycle.

Marketing & Campaign Management

• Lead integrated campaigns across email, social, paid media, PR, partnerships, influencer/community marketing, and digital channels.
• Own marketing calendars, project timelines, deliverables, and approval processes.
• Coordinate across creative, digital, partnerships, PR, production, ticketing, and finance to ensure successful execution.
• Review marketing and creative deliverables for accuracy, quality, and brand alignment.
• Ensure campaigns are delivered on time and within approved budgets.

Ticketing & Revenue Performance

• Partner with the ticketing team on pricing, ticket types, packages, promotions, event builds, and launch readiness.
• Monitor ticket sales, revenue pacing, promotional performance, and audience trends against established goals.
• Use performance data toidentifyopportunities and recommend adjustments to marketing and sales strategies.
• Oversee complimentary and partner ticket allocations and support post-event reconciliation and reporting.

Partnerships & Event Execution

• Collaborate with partnership teams to ensure sponsor and partner marketing commitments are delivered accurately.
• Serve as the brand and marketing lead on site for assigned events.
• Coordinate marketing, content, media, influencer, sponsor, and guest-facing needs during event execution.