Marketing & Brand Manager

Skillforce; Atlanta (GA); On-site; USD 75,000 - 85,000; Full time

Job summary

Skillforce, a luxury custom home developer in Atlanta, GA, seeks a Marketing & Brand Manager to lead branding, strategy, and the public presence across communities and properties.

The role combines hands-on content creation, social media, digital marketing, events, PR, and brand development, with travel to project sites and collaboration with sales, development, and leadership teams.

Qualifications

• 5+ years of marketing and/or brand management experience.
• Experience in residential development, homebuilding, real estate, hospitality, or a related industry preferred.
• Proven experience developing and launching brands for communities, properties, or products.
• Strong content creation, photography/video, social media, and digital marketing skills.
• Experience managing outside agencies, vendors, creative partners, and marketing budgets.

Responsibilities

• Develop and maintain brand standards, messaging, and positioning across all marketing materials.
• Lead branding and marketing launches for new residential communities and properties.
• Create and manage content for social media, websites, email campaigns, print materials, and digital platforms.
• Plan, shoot, and coordinate photography, video, drone footage, virtual tours, and other creative content.
• Manage social media strategy across Instagram, Facebook, TikTok, LinkedIn, YouTube, and other platforms.
• Develop and execute public relations initiatives, press releases, award submissions, and media outreach.
• Manage website content, community landing pages, SEO, digital advertising, and online listings.
• Develop marketing campaigns through platforms such as Google, Meta, and real estate advertising portals.
• Partner with sales teams on community launches, model homes, broker events, open houses, and promotional materials.
• Oversee signage, branded apparel, promotional materials, vehicle graphics, and other physical brand assets.
• Manage marketing vendors, agencies, creative partners, budgets, and project timelines.
• Track campaign performance, lead generation, engagement, website traffic, and return on marketing spend.
• Work closely with leadership, construction, development, land, and sales teams to coordinate marketing initiatives.
• Travel to project sites as needed.

Skills

Content creation

Photography/Video

Social media management

Digital marketing

Budget management

Communication

Writing

Tools

Adobe Creative Suite

Canva

CMS platforms

CRM systems

Marketing analytics

Job description

Salary Range: $75,000.00 To $85,000.00 Annually

Skillforce has teamed up with a fast growing luxury custom home developer to find a Marketing & Brand Manager in Atlanta, GA.

We are seeking an experienced Marketing & Brand Manager to lead the marketing, branding, and public presence of a growing residential development and homebuilding organization. This role will oversee the corporate brand as well as marketing initiatives for individual communities and properties across multiple markets.

The ideal candidate is a creative, hands-on marketing professional who can develop strategy while also executing content, social media, digital marketing, events, public relations, and brand development.

Marketing & Brand Manager Compensation & Benefits

• Location: in person at the Atlanta, GA office

Marketing & Brand Manager Key Responsibilities

• Develop and maintain brand standards, messaging, and positioning across all marketing materials.
• Lead branding and marketing launches for new residential communities and properties.
• Create and manage content for social media, websites, email campaigns, print materials, and digital platforms.
• Plan, shoot, and coordinate photography, video, drone footage, virtual tours, and other creative content.
• Manage social media strategy across Instagram, Facebook, TikTok, LinkedIn, YouTube, and other platforms.
• Develop and execute public relations initiatives, press releases, award submissions, and media outreach.
• Manage website content, community landing pages, SEO, digital advertising, and online listings.
• Develop marketing campaigns through platforms such as Google, Meta, and real estate advertising portals.
• Partner with sales teams on community launches, model homes, broker events, open houses, and promotional materials.
• Oversee signage, branded apparel, promotional materials, vehicle graphics, and other physical brand assets.
• Manage marketing vendors, agencies, creative partners, budgets, and project timelines.
• Track campaign performance, lead generation, engagement, website traffic, and return on marketing spend.
• Work closely with leadership, construction, development, land, and sales teams to coordinate marketing initiatives.
• Travel to project sites as needed.

Marketing & Brand Manager Qualifications

• 5+ years of marketing and/or brand management experience.
• Experience in residential development, homebuilding, real estate, hospitality, or a related industry preferred.
• Proven experience developing and launching brands for communities, properties, or products.
• Strong content creation, photography/video, social media, and digital marketing skills.
• Experience managing outside agencies, vendors, creative partners, and marketing budgets.
• Familiarity with Adobe Creative Suite and/or Canva, website CMS platforms, CRM systems, and marketing analytics.
• Excellent writing, communication, organization, and attention to detail.
• Strong creative judgment with the ability to maintain consistent brand standards.
• Ability to manage multiple projects and deadlines in a fast-paced environment.
• Willingness to travel to project locations.