Brand & Creative Marketing Director

Atlanta Housing; Atlanta (GA); On-site; USD 98,000 - 122,000; Full time

Job summary

Atlanta Housing seeks a Director of Creative, Marketing & Branding to lead brand strategy, marketing execution, and campaign leadership. The role directs creative development, channel strategy, and performance measurement while aligning with residents, partners, and stakeholders.

Strong digital expertise and collaboration with departments are essential for showcasing redevelopment and new construction milestones.

Qualifications

• Bachelor’s degree in marketing, Communications, or Business Administration; master’s preferred.
• 8+ years of experience in marketing/brand strategy and creative leadership.
• Experience overseeing paid media strategy with agencies (planning, buying oversight, optimization, reporting).
• Strong understanding of brand management and integrated campaign planning.
• Experience leading social and digital strategy with performance optimization.

Responsibilities

• Own and operationalize Atlanta Housing’s brand strategy across channels.
• Lead integrated campaigns from concept through production and evaluation.
• Oversee social and digital strategy, editorial standards, and content planning.
• Partner with Real Estate and development teams to translate projects for residents and stakeholders.
• Manage agency and vendor relationships and ensure quality control.

Skills

Brand management

Campaign leadership

Cross-functional leadership

Social & digital strategy

Project management

Data-driven marketing

Vendor management

Audience-centered marketing

Education

Bachelor’s degree in marketing, Communications, or Business Administration

Master’s degree preferred

Tools

MailChimp

WordPress

Adobe Creative Cloud

Job description

Atlanta Housing seeks a Director of Creative, Marketing & Branding to lead brand strategy, marketing execution, and campaign leadership. The role directs creative development, channel strategy, and performance measurement while aligning with residents, partners, and stakeholders.

Strong digital expertise and collaboration with departments are essential for showcasing redevelopment and new construction milestones.