MARKETING & BRAND GROWTH SPECIALIST - GOLF

KZG; Coronado (CA); On-site; USD 60,000 - 100,000; Full time

Benefits offered by this job

Performance-based bonuses

Job summary

KZG is seeking a creative marketer to help build a growing global golf brand from its San Diego office. You will lead video-driven campaigns, manage social media across major platforms, and develop engaging content for education, entertainment, and promotion.

A strong grasp of digital marketing, SEO, and CRM tools will help you drive results and grow with the company. The role welcomes recent graduates with big ideas and a thirst for innovation, offering opportunities to advance toward

Qualifications

• Exceptional creativity, entrepreneurial mindset, and ability to build marketing programs.
• Strong understanding of social media and video content.
• Comfortable with digital advertising, AI tools, and content measurement.
• Experience with WordPress/WooCommerce and Zoho CRM is a plus.
• Open to exceptional recent marketing graduates who are bright, creative, and tech-savvy.
• Ability to develop brand-building strategies and reach audiences.
• Interest in growing with an international golf brand.

Responsibilities

• Develop and execute marketing strategy across social platforms and video content.
• Create engaging video content and short-form videos.
• Build influencer and creator relationships for campaigns.
• Manage digital advertising and email marketing programs.
• Oversee SEO and website marketing efforts; support dealer communications.
• Assist in U.S. and international brand development and online initiatives.
• Contribute ideas and take ownership of marketing initiatives.

Skills

Creativity

Ambition

Social media

Content creation

Digital marketing

Video content

Tech-savvy

Initiative

Analytics

Golf knowledge

Tools

WordPress

WooCommerce

Zoho CRM

Zoho Campaigns

Google Analytics

Canva

Adobe

Video Editing

Email Marketing

AI Marketing Tools

Job description

KZG | San Diego, CaliforniaAre you creative, ambitious, passionate about marketing—and maybe a little obsessed with golf?KZG is looking for someone special to help us build the next chapter of our brand.We are a family-owned golf equipment company with more than 30 years in the industry, specializing in premium custom-fit golf equipment sold through highly skilled professional clubfitters and builders around the world.We are now expanding in San Diego and preparing to substantially increase KZG's marketing presence in the U.S. and internationally.This is not simply a social-media job.We are looking for someone who wants the opportunity to help build a brand, create new marketing programs, develop an audience and grow with the company.For the right person, this could become a very big position.You Could Be a Recent GraduateWe are absolutely open to an exceptional recent marketing graduate who is bright, creative, technologically savvy, full of ideas and ready to run with an opportunity.You don't need 10 years of experience if you can show us that you understand today's marketing world and know how to capture people's attention.Maybe you've been creating videos, growing social-media accounts, experimenting with AI, following influencers, studying digital advertising or developing your own projects while you were in school.We care much more about what you can do and how you think than how many years you've been doing it.For an ambitious young marketer, this is a chance to do much more than become another junior employee in a large marketing department.You could have the opportunity to make your mark, help grow an established international golf brand and potentially make a name for yourself in the golf industry.What You'll Help BuildYou will help develop and execute KZG's marketing strategy across:

• Instagram, Facebook, TikTok and emerging social platforms
• YouTube and short-form video
• Educational and entertaining golf content
• Influencer and creator relationships
• Digital advertising
• Email marketing and dealer communications
• SEO and website marketing
• Media and publicity
• Programs designed to drive golfers to KZG dealers
• U.S. and international brand development
• Our new online and remote-sales initiatives
• New marketing ideas we haven't thought of yet

A major focus will be video and social media.We want to aggressively expand our YouTube and social-media presence with interesting, entertaining and educational content about golf equipment, club fitting, swing characteristics, equipment selection and how the right equipment can make a major difference in a golfer's game.We don't want someone who simply waits to be told what to post.We want the person who comes to us and says, “I have an idea.”The OpportunityKZG is a small entrepreneurial company, which means good ideas don't have to pass through five layers of management.If you have a great idea, we can try it. If it works, we can build on it.We want someone who will become an important part of our team and take increasing ownership of KZG's marketing as we grow.For the right person, this position could develop into Marketing Manager, Marketing Director or ultimately Head of Marketing, with responsibility for building a larger marketing team and helping direct the future of the KZG brand.If you can help us grow, we want your position, responsibility and compensation to grow with us.TechnologyYou don't need to be an IT technician, but you should be extremely comfortable with technology and eager to learn new tools.Experience with any of the following is helpful:WordPress • WooCommerce • Zoho CRM • Zoho Campaigns • SEO • Google Analytics • Canva / Adobe • Video Editing • Email Marketing • AI Marketing ToolsWe use Zoho for CRM and email campaigns and WordPress for our web presence.Who We're Looking ForYou may be an experienced marketer—or you may be the exceptionally talented recent graduate looking for the opportunity to prove what you can do.Either way, we want someone who is:

• Highly creative and full of ideas
• Ambitious and entrepreneurial
• Very comfortable with social media
• Able to create engaging content—not simply "post"
• Fascinated by today's rapidly changing digital marketing world
• Comfortable with video and visual content
• Self-motivated and willing to take initiative
• Technologically savvy
• Excited about measuring results and figuring out what works
• Interested in becoming a meaningful part of a growing company

And Golf MattersOur ideal candidate plays golf and has a genuine passion for the game.You don't need to be a PGA professional or a scratch golfer, but understanding golfers, golf equipment and the culture of the game would be a major advantage.If you love both marketing and golf, this could be a pretty extraordinary opportunity.LocationKZG's new office is in San Diego, is located just south of downtown near I-5 and SR-54.Some flexibility may be possible, but we want someone who can spend meaningful time with us in the office because much of our marketing will involve our products, people, fittings, photography and video.Compensation$60,000–$100,000 annually, depending on experience, capabilities and demonstrated potential, plus opportunities for performance-based bonuses.The range is intentionally broad.We are open to hiring an outstanding recent graduate with exceptional potential, as well as a more experienced marketer who can immediately assume greater responsibility.Most importantly, this is a position with substantial opportunity for advancement.Help us grow KZG, and we want you to grow right along with it.