Marketing, Brand & Communications Manager

Wisnik Career Enterprises, Inc.; Chicago (IL); On-site; USD 130,000 - 150,000; Full time

Job summary

Wisnik Career Enterprises, Inc. in Chicago, IL, seeks an accomplished Marketing and Communications Director for its sophisticated law firm. You will lead branding, content, public relations, and client engagement initiatives to advance the firm's visibility.

You will oversee the editorial calendar, draft attorney biographies and newsletters, supervise two coordinators, monitor campaigns, and collaborate with external agencies to strengthen market position.

Qualifications

• 5–7 years of marketing, communications, public relations, or content marketing experience; law firm or professional services experience preferred
• Bachelor's degree required
• Experience mentoring marketing professionals and overseeing multiple projects
• Exceptional writing, editing, proofreading, and verbal communication skills
• Strong understanding of brand management, public relations, digital marketing, and content strategy

Responsibilities

• Advance the firm's visibility, reputation, and client engagement through integrated marketing, branding, content, public relations, and communications initiatives.
• Manage the firm's brand strategy, ensuring consistent messaging, visual identity, and positioning across all marketing and client-facing materials.
• Oversee the editorial calendar and thought leadership pipeline, repurposing content across digital, social media, email, website, and event channels.
• Draft and edit attorney biographies, practice descriptions, newsletters, website content, presentations, pitch materials, and other marketing collateral.
• Supervise the Events & Communications Coordinator and Graphic Design Coordinator while managing the firm's external public relations agency.
• Monitor campaign performance, market trends, and competitor activity to identify opportunities that enhance brand visibility, client engagement, and market awareness.

Skills

Brand management

Public relations

Content marketing

Digital marketing

Editing/writing

Education

Bachelor's degree

Job description

For the Chicago Office of a Sophisticated Mid-Sized Law Firm Responsibilities include:

• Advance the firm's visibility, reputation, and client engagement through integrated marketing, branding, content, public relations, and communications initiatives.
• Manage the firm's brand strategy, ensuring consistent messaging, visual identity, and positioning across all marketing and client-facing materials.
• Oversee the editorial calendar and thought leadership pipeline, repurposing content across digital, social media, email, website, and event channels.
• Draft and edit attorney biographies, practice descriptions, newsletters, website content, presentations, pitch materials, and other marketing collateral.
• Supervise the Events & Communications Coordinator and Graphic Design Coordinator while managing the firm's external public relations agency.
• Monitor campaign performance, market trends, and competitor activity to identify opportunities that enhance brand visibility, client engagement, and market awareness. Qualifications include:
• 5-7 years of marketing, communications, public relations, or content marketing experience; law firm or professional services experience preferred; Bachelor's degree required.
• Experience managing or mentoring marketing professionals, with the ability to oversee multiple projects and priorities simultaneously.
• Exceptional writing, editing, proofreading, and verbal communication skills with outstanding attention to detail.
• Strong understanding of brand management, public relations, digital marketing, content strategy, and integrated marketing campaigns. Familiarity with the business model of a multi-practice law firm preferred.
• Excellent project management, organizational, and interpersonal skills with a client-service mindset and the ability to build relationships across all levels of the firm.
• Proficiency with Microsoft 365 and marketing technologies including AI.

Salary

$130k-$150k