Marketing Automation Specialist (SFMC)

ICON Consultants, LP; Atlanta (GA); In loco; USD 69.000 - 76.000; Tempo pieno

Descrizione del lavoro

ICON Consultants, LP seeks a hands-on Marketing Automation Specialist to support its North America Marketing Automation team. You will build, test, and deploy email campaigns in Salesforce Marketing Cloud (SFMC) and provide steady coverage of the team’s weekly send calendar (approximately 5–7 sends per week).

You will work closely with the marketing automation, development, CRM, and enablement teams. 3–5 years of hands-on SFMC deployment experience are required, including Email Studio, Journey

Competenze

• 3–5 years of hands-on email deployment experience in Salesforce Marketing Cloud.
• Experience with Email Studio, Journey Builder, and Automation Studio.

Mansioni

• Build and deploy email campaigns in SFMC end to end, including audience setup, targeting, QA, and deployment.
• Write SQL queries across data extensions to build, segment, and validate audiences.
• Build, monitor, and troubleshoot journeys in Journey Builder and automations in Automation Studio.
• Manage the daily email send calendar and keep campaigns on schedule.
• Collaborate with CRM and enablement teams on audience and data discovery, confirming whether required data exists and, if not, how it can be provisioned.
• Monitor live journeys and campaign operations, and identify and resolve issues quickly.

Conoscenze

Email deployment SFMC

SQL queries

QA practices

Cross-functional collaboration

Clear communication

Strumenti

Salesforce Marketing Cloud

Journey Builder

Automation Studio

AMPscript

Contact Builder

Audience Builder

Descrizione del lavoro

Employment Type: W2 Contract

Pay Rate: $50.00 – $55.00 per hour

Job Overview

Our client is seeking a hands-on Marketing Automation Specialist to support its North America Marketing Automation team. In this individual contributor role, you will build, test, and deploy email campaigns in Salesforce Marketing Cloud (SFMC) and provide steady coverage of the team’s weekly send calendar (approximately 5–7 sends per week). You will work closely with the marketing automation, development, CRM, and enablement teams.

Key Responsibilities

• Build and deploy email campaigns in SFMC end to end, including audience setup, targeting, QA, and deployment.
• Write SQL queries across data extensions to build, segment, and validate audiences.
• Build, monitor, and troubleshoot journeys in Journey Builder and automations in Automation Studio.
• Manage the daily email send calendar and keep campaigns on schedule.
• Partner with the development team, which delivers email code and templates, to assemble and launch dynamic, personalized content.
• Collaborate with CRM and enablement teams on audience and data discovery, confirming whether required data exists and, if not, how it can be provisioned.
• Monitor live journeys and campaign operations, and identify and resolve issues quickly.

Required Qualifications

• 3–5 years of hands-on email deployment experience in Salesforce Marketing Cloud, including Email Studio, Journey Builder, and Automation Studio.
• Strong attention to detail and disciplined QA practices before deployment.
• Clear communication skills and the ability to work effectively across technical and business teams.

Preferred Qualifications

• Salesforce Marketing Cloud Email Specialist certification.
• Experience with Contact Builder and Audience Builder.
• Ability to read and troubleshoot AMPscript in existing content.
• Financial services experience, particularly with audience targeting in a regulated environment.
• Familiarity with Salesforce CRM.

Work Authorization

Candidates must be authorized to work in the United States.