Marketing Automation Specialist (Salesforce Marketing Cloud)

Planet Group (United States); Atlanta (GA); On-site; USD 70,000 - 76,000; Full time

Job summary

Planet Group in Atlanta, GA is seeking a Marketing Automation Specialist to build, test, and deploy email campaigns in Salesforce Marketing Cloud. This hands-on role supports the NA Marketing Automation team and maintains the weekly send calendar.

You will write SQL across data extensions, work with Journey Builder and Automation Studio, and coordinate with development, CRM, and enablement teams to ensure accurate targeting and timely deployments.

Qualifications

• 3-5 years hands-on email deployment in Salesforce Marketing Cloud.
• SQL across data extensions to build audiences.
• Disciplined QA before deployment.
• Clear communication across technical and business teams.

Responsibilities

• Build and deploy emails in SFMC end-to-end: audience setup, QA, deployment.
• Write SQL queries across data extensions to build and validate audiences.
• Build, monitor, and troubleshoot journeys in Journey Builder and automations in Automation Studio.
• Manage daily email send calendar and keep campaigns on schedule.
• Collaborate with development to assemble and launch dynamic content.
• Partner with CRM and enablement teams on audience and data discovery.
• Monitor live journeys and campaign operations; identify and resolve issues quickly.

Skills

SFMC

SQL

QA

Cross-team collab

Tools

Email Studio

Journey Builder

Automation Studio

Job description

Job Title: Marketing Automation Specialist

Location: Atlanta, GA (onsite 4 days/week)

Contract length: 6 months

Schedule: Fulltime

Pay: $51/hr to $55.07/hr

Job Overview:

Hands-on individual contributor supporting the North America Marketing Automation team. This role builds, tests, and deploys email campaigns in Salesforce Marketing Cloud (SFMC) and provides steady-state coverage of the team's weekly send calendar (roughly 5-7 sends per week). The contractor works closely with the marketing automation team, the development team, and the CRM and enablement teams.

Key Responsibilities:

• Build and deploy email campaigns in SFMC end-to-end: audience setup, targeting, QA, and deployment
• Write SQL queries across data extensions to build, segment, and validate audiences
• Build, monitor, and troubleshoot journeys in Journey Builder and automations in Automation Studio
• Manage the daily email send calendar and keep campaigns on schedule
• Partner with the development team, who deliver email code and templates, to assemble and launch dynamic and personalized content
• Partner with CRM and enablement teams on audience and data discovery: confirm whether the needed data exists and, if not, how it can be provisioned
• Monitor live journeys and campaign operations; identify and resolve issues quickly

Required Qualifications:

• 3-5 years of hands-on email deployment experience in Salesforce Marketing Cloud, including Email Studio, Journey Builder, and Automation Studio
• Working SQL skills: writing queries across data extensions to create audiences
• Strong attention to detail and disciplined QA before deployment
• Clear communication and the ability to work across technical and business teams

Preferred Qualifications:

• Salesforce Marketing Cloud Email Specialist certification
• Experience with Contact Builder and Audience Builder
• Ability to read and troubleshoot AMPscript in existing content (pending hiring manager confirmation)
• Financial services experience, particularly a perspective on audience targeting in a regulated environment
• Familiarity with Salesforce CRM