Marketing Automation Specialist — Remote, PTO & Benefits

BairesDev; San Diego (CA); Remote; USD 90,000 - 120,000; Full time

Benefits offered by this job

PTO

Parental leave

Competitive compensation

Healthcare coverage

Life Insurance

401K Plan

Learning & growth

Diverse environment

Job summary

BairesDev is hiring a Marketing Automation Specialist to build and manage automated email and nurture programs that engage prospects and customers throughout the funnel. This role suits someone with strong technical skills in automation platforms and a data-driven approach to campaign optimization.

We value a global, diverse team working remotely on roles with significant impact. You will join a fast-growing company known for its innovative projects across Silicon Valley and beyond.

Qualifications

• 3+ years of experience in marketing automation or email marketing.
• Experience with marketing automation platforms (HubSpot, Marketo, Pardot, ActiveCampaign).
• Experience building multi-step automated workflows and behavioral trigger campaigns.
• CRM integration and lead management understanding.
• Attention to detail with the ability to manage multiple active programs.

Responsibilities

• Build and manage automated email workflows including lead nurture, onboarding, and re-engagement campaigns.
• Configure and maintain marketing automation platform settings, integrations, and data flows.
• Develop dynamic content and segmentation rules to personalize communications based on user behavior and attributes.
• Perform regular audits of automation programs to identify gaps, errors, and opportunities for optimization.
• Collaborate with demand generation and sales teams to ensure smooth lead handoff and CRM data accuracy.
• Track automation program performance and report on metrics such as engagement rates, conversion rates, and pipeline contribution.

Skills

Marketing automation

Email marketing

CRM integration

Campaign optimization

Tools

HubSpot

Marketo

Pardot

ActiveCampaign

Job description

BairesDev is hiring a Marketing Automation Specialist to build and manage automated email and nurture programs that engage prospects and customers throughout the funnel. This role suits someone with strong technical skills in automation platforms and a data-driven approach to campaign optimization.

We value a global, diverse team working remotely on roles with significant impact. You will join a fast-growing company known for its innovative projects across Silicon Valley and beyond.