Marketing Automation Specialist - Remote

Talentify.io; United States; Remote; USD 89,000 - 106,000; Full time

Job summary

A leading company in Insurance and Professional Services seeks a Marketing Automation Specialist to manage the Pardot platform and drive effective marketing campaigns. This role offers flexibility for remote work and opportunities for career advancement. Ideal candidates should have extensive experience with Pardot and excel in data analysis, communication, and project management.

Benefits

Generous time off, including personal and volunteering days

Tuition reimbursement

Stock purchase opportunities

Collaborative and inclusive workplace culture

Qualifications

• Minimum of five years of experience with Pardot (Marketing Cloud Account Engagement).
• Strong understanding of marketing principles and best practices.
• Proficiency in data analysis tools and techniques.

Responsibilities

• Oversee the implementation and optimization of the Pardot marketing platform.
• Develop and execute automated marketing campaigns.
• Analyze marketing data to assess campaign performance.

Skills

Data analysis

Communication

Collaboration

Organizational skills

Education

Bachelor’s degree in Marketing, Business, Data Analytics or related field

Tools

Pardot

Salesforce

Job description

Employer Industry: Insurance and Professional Services

Why consider this job opportunity:
- Salary up to $105,800
- Opportunity for career advancement and professional development through tuition reimbursement
- Generous time off, including personal and volunteering days
- Stock purchase opportunities available
- Collaborative and inclusive workplace culture that values diverse backgrounds
- Flexibility to work remotely

What to Expect (Job Responsibilities):
- Oversee the implementation, management, and optimization of the Pardot marketing automation platform
- Develop and execute automated marketing campaigns, including email marketing and lead nurturing strategies
- Analyze first-party marketing data to assess campaign performance and provide actionable insights
- Collaborate with cross-functional teams, including sales, to ensure alignment on marketing initiatives
- Create and manage forms, campaigns, and other marketing assets within Pardot

What is Required (Qualifications):
- Minimum of five years of experience with Pardot (Marketing Cloud Account Engagement)
- Strong understanding of marketing principles and best practices
- Proficiency in data analysis tools and techniques, with experience in creating reports and dashboards
- Excellent communication and collaboration skills
- Demonstrated organizational skills to manage multiple projects simultaneously and meet tight deadlines

How to Stand Out (Preferred Qualifications):
- Bachelor’s degree in Marketing, Business, Data Analytics, or a related field
- Familiarity with CRM systems, particularly Salesforce
- Design experience within Pardot and other marketing technologies

#Insurance #MarketingAutomation #DataAnalytics #CareerOpportunity #RemoteWork

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